This week's roundup includes LED drummers in Las Vegas, a blimp that doled out prizes in Miami, miniature chicken potpies at a road trip-theme event in New York, and a red carpet prop that evoked Tokyo and San Francisco at a premiere in Hollywood.
To celebrate the grand opening of Downtown Summerlin, a new 1.6 million-square-foot shopping center near Las Vegas, splashy public events took place October 9 to 12. A parade of LED drummers kicked off the festival's first night.
Walt Disney Animation Studios premiered its latest film, Big Hero 6, at Hollywood's El Capitan Theatre on November 4. The film is set in the futuristic town of “San Fransokyo,” which combines elements of Tokyo and San Francisco. Inspired by that fictional setting, the red carpet area was decked with a structure that resembled both the Golden Gate bridge and Japanese-inspired torii gates.
To illustrate Talkspace’s goal to bring transparency and accessibility to mental healthcare, designer Alon Seifert of Not Grey created an installation dubbed “Pop-Up Therapy” November 5 and 6 at a plaza in New York's Flatiron district. Organizers chose to place the transparent domes—which contained staged therapist offices—near a busy intersection to remove the stigma associated with mental health.
Fight for Children's signature Benefit, Fight Night, took place on November 13 at the Washington Hilton. The ringside V.I.P. tables ranged in price from $50,000 to $100,000 each and came set with a raw seafood tower and bottle service.
The Austin, Texas, music festival took place November 7 to 9. Sponsor activations included the Shiner Bock Beer Garden, where Jenga and checkers made with the beer bottle caps were set up on picnic tables.
This Bar Saves Lives hosted its first “This Party Saves Lives” as a tie-in to World Food Day in Los Angeles in October. As guests arrived, they were given a box that would later be filled with food and delivered to a child. Guests were asked to place a box near a wall at the end of the night, and the boxes ultimately formed a thematic mural by California artist Jules Muck.
The TigerDirect Tech Bash, held at Marlins Park on November 7, is the most popular free technology summit in Miami. For its activation, computer sponsor Lenovo brought in a blimp that floated throughout the stadium releasing coupons and prize vouchers.
On November 13, Old Navy hosted a press preview for its spring 2015 collection at Cedar Lake in New York. The event had a "road trip" theme, and adjacent to one clothing vignette was a farm stand designed to recall what travelers might find along country roads, including miniature chicken potpies. MKG came up with the concept for the catering experience.
At the Los Angeles premiere of The Hunger Games: Mockingjay Part 1, Samsung created a designated area on the red carpet to accommodate fans who won a trip to the premiere and had photos taken with the film's stars. The event took place on November 17.
At its seventh annual film benefit on November 10, New York's Museum of Modern Art honored writer and director Alfonso Cuarón. On the dinner tables, blush-colored anemone flowers added a soft, delicate contrast to the sharp edges of geometric centerpieces that also decked tabletops.
