This week's roundup includes an astronaut "ball" drop at Fresh Wata's New Year's Eve party in Las Vegas; Netflix's neon-lined photo booth at its Golden Globes after-party in Los Angeles; a Jerry can step-and-repeat at Charity: Water's first West Coast gala in San Francisco; and Grey Goose's pop-up Ferris wheel at John F. Kennedy International Airport.
Netflix’s event took place in a tented party space at 9900 Wilshire. The streaming platform worked with Best Events to create a nightclub vibe, which included a psychedelic, neon-lined photo booth.
Event design and production firm Fresh Wata produced its first public event on New Year’s Eve at the company’s headquarters in Las Vegas. The outer-space-theme party featured an astronaut “ball” drop, in which an astronaut prop was dropped from 60 feet above a video-mapped dance floor.
The event’s photo wall was created with disco balls, and it invited guests to pose under hanging disco balls that served as helmets.
Guests could participate in guided meditation in a 40-foot transparent dome.
HBO held its Golden Globes after-party January 6 at the Beverly Hilton’s Circa 55 restaurant and Aqua Star Pool. The network's Cindy Tenner and Ashley Covarrubias worked with longtime collaborator Billy Butchkavitz and his brother, Brian Butchkavitz, to create a late 1950s/early 1960s-inspired space that used a white and chartreuse color scheme. Monochromatic floral arrangements, from green parrot tulips to green amaryllis, completed the look.
The 20th annual Warner Bros. and InStyle party, sponsored by Cadillac and L’Oréal Paris, took place at the Beverly Hilton’s Oasis Courtyard. The event, which was produced and designed by JOWY Productions, showcased gold details that included a grouping of "golden globes" that hung above the bar area.
Charity: Water, a nonprofit organization that provides drinking water to people in developing nations, held its first West Coast gala in December at the Armory in San Francisco. The event, which was produced by Trademark Event Production Inc., had a 40,000-pound “Halo” created with 840 LED tiles. The screen was used to display informational graphics and the gala’s donation totals.
Each of the 522 dinner guests was given an iPad preloaded with their information. Eleven times throughout the evening, the iPads prompted attendees to donate.
The event's entrance juxtaposed Jerry cans, containers for carrying liquid that are also Charity: Water's symbol, with futuristic neon details.
From December 3 to January 1, Grey Goose held an interactive cocktail and shopping experience in John F. Kennedy International Airport’s Terminal 4. The pop-up’s central element was the Ferris wheel, which featured mini chalets that held Grey Goose holiday cocktail recipes. Passersby could pull a lever that opened a door to the chalet of their choice, inviting them to take a photo of the recipes to make at home. The pop-up was designed by creative agency Glock, and implemented, in partnership, by Miami-based design and production agency Bloommiami and creative agency Big Bad Wolf.
