In a city brimming with the young and flashy, the Macy's in South Beach—formerly the landmark Burdine's department store—was starting to look a bit neglected. But after a four-month renovation, the 91,000-square-foot retail space was ready for its close-up. In honor of the refurbishment, Macy's threw a swinging soiree to introduce the redesign to industry V.I.P.s and fashionistas.Macy's created a South Beach ambience with ocean colors and colorful maps heralding the new design. White flower centerpieces by White Tulip Florist added a touch of elegance to the makeup counter displays. The South Beach theme extended to both levels of the store, as cocktail stations were placed throughout the departments and music provided by DJ Irie encouraged eventgoers to dance in the aisles.
Miami artist Romero Britto made an appearance at the event. Britto created the commemorative design, titled "Macy's Celebration," that appears on the store's shopping bags and on a large mural on the second floor. Collectible posters of the design were distributed throughout the evening.
Table 8 provided appetizers of seared tuna over white bean spread on toast points and fried olives prepared by chef Govind Armstrong. Armstrong was also on hand to sign copies of his cookbook, Small Bites, Big Nights, being sold at the event by Books and Books.
The reopening also introduced Macy's newest brands, including Bobbi Brown, Benefit, Chanel, Lacoste, and Michael Kors. Design elements, such as new escalators that create the illusion of a grand staircase, guided eventgoers to the second floor and featured a display environment between the escalators to highlight the latest fashion trends. In addition, live models replaced mannequins, posing on pedestals throughout the store.
Miami artist Romero Britto made an appearance at the event. Britto created the commemorative design, titled "Macy's Celebration," that appears on the store's shopping bags and on a large mural on the second floor. Collectible posters of the design were distributed throughout the evening.
Table 8 provided appetizers of seared tuna over white bean spread on toast points and fried olives prepared by chef Govind Armstrong. Armstrong was also on hand to sign copies of his cookbook, Small Bites, Big Nights, being sold at the event by Books and Books.
The reopening also introduced Macy's newest brands, including Bobbi Brown, Benefit, Chanel, Lacoste, and Michael Kors. Design elements, such as new escalators that create the illusion of a grand staircase, guided eventgoers to the second floor and featured a display environment between the escalators to highlight the latest fashion trends. In addition, live models replaced mannequins, posing on pedestals throughout the store.
Miami artist Romero Britto created a commemorative design titled \"Macy's Celebration,\" which appears on the store's shopping bags and on a large mural on the second floor.
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White Tulip Florist created white rose and tulip centerpieces for Macy's reopening party.
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Miami artist Romero Britto created a commemorative design titled 'Macy's Celebration,' which appears on the store's shopping bags and on a large mural on the second floor.
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Table 8 chef Govind Armstrong provided mini grilled cheese and beef bites in addition to other appetizers.
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Miami celebrities DJ Irie and Romero Britto were on hand to inaugurate the redesigned store.
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Fresh mojito stations were among the cocktail bars throughout the department store.
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Romero Britto's Macy's design was visible throughout the store, including on collectible shopping bags.
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Miami Heat entertainer DJ Irie held court at the turntables to ensure the music fit the party's South Beach vibe.
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