For the finale to its annual Diamond Club incentive trip rewarding the company’s 373 program sales representatives who achieved the elite level for 2008, Navistar Inc. turned to Chicago-based Legacy Marketing Partners to help make its employees feel like true rock stars. And that’s exactly what they did with the company's 373 Rock event on January 31 at LIV nightclub inside the Fontainebleau hotel.
With rock ‘n roll as the theme, and a desire to give the Diamond Club members an interactive and fun party, Legacy turned to Rock Star Karaoke. Different from regular karaoke with a DJ, the LIVE by Rock Star Karaoke program enlists a full band for each performance prepared to play any of the requested songs attendees submitted prior to the event. Led by M.C. Kelly Cooper who provided both commentary and encouragement for the stage-shy in attendance, partygoers hit the stage performing rock classics like Stairway to Heaven, Livin’ on a Prayer, and Don’t Stop Believin’.
Continuing the rock star theme, Legacy set up Guitar Hero stations in the private skyboxes on the club’s upper level so guests could participate in head-to-head competitions. The three guitars at each station were also branded with 373 Rock custom skins, correlating to the graphic stickers on the wall of each box reading “Free Your Inner Rock Star,” the night’s slogan.
Throughout the bilevel venue, gobos of the organization and event names were projected onto the walls and the eight- by -16-foot projection screen behind the stage. Additionally, two oversized guitars branded with similar skins to the Guitar Hero controllers were set up on stage with smaller versions on flanking the entrances to the two rows of skyboxes.
