The Winter Music Conference, Miami's annual dance and electronic music festival and trade show, wrapped up on Saturday following five days of DJ performances, music and technology seminars, and sponsor-filled parties and private lounges at nightclubs and hotels throughout Miami Beach. Armani Exchange, Red Bull, Belvedere vodka, and Sirius Radio—which once again broadcast live from the Raleigh—were among the sponsors that returned this year, each blanketing their respective events with branded items.
Brands made their names visible through personalized pool umbrellas, beach balls, and banners hung throughout South Beach's hotels, and even appeared on hotel keycards at the Gansevoort South and Royal Palm Resort.