Marketing and event agency US Concepts launched its new division, Urban Concepts, which will market to Hispanic and African-American consumers, with a party entitled "El Ritmo Vivo" (the Rhythm Live) at its office last week. The Chelsea space became a lounge where more than 100 clients and guests had cocktails and hors d’oeuvres served by Berthsy Ayide and danced to hip-hop spun by DJ Beverly Bond. Def Poetry Jam’s La Bruja performed poetry and Latino-inspired music, and Faith Evans concluded the event with songs from her new album.
“US Concepts has been involved in event marketing with a large focus on the urban arena,” director of client services Kevin Jones told us. “We wanted to take all of our resources and put them under one division.”
Posted 07.27.05
“US Concepts has been involved in event marketing with a large focus on the urban arena,” director of client services Kevin Jones told us. “We wanted to take all of our resources and put them under one division.”
Posted 07.27.05
