Food Network's 20th Birthday Party

At the anniversary party at New York's Pier 92, staffers offered guests caviar and oysters from an ice bar that had brightly colored plastic sea creatures frozen inside.
Photo: Marion Curtis/StarPix

The Walt Disney World Swan and Dolphin resort in Orlando has a new backpack contraption called the “Rocketman” that straps to the back of a staffer, who can serve beverages among mingling guests.
Photo: Courtesy of Walt Disney World Swan And Dolphin Hotel

Rolling carts stacked with 1,000 white flip-flops with the blue American Express logo flanked the entry to the opening party for the Delta Air Lines Global Sales Conference at the Walt Disney World Swan and Dolphin in 2011. As the 850 guests arrived, they swapped their shoes for the flip-flops and headed out to the party set up around the Swan’s pool and beach, where the sandals left logo impressions in the sand as guests walked.
Photo:Â Kayla Hernandez for BizBash

Talk about a fully immersive experience: Last year's TEDActive conference took over some of the host venue's Spanish tiles for its own brand messaging. The special tiles at La Quinta in California's Palm Springs area also guided attendees along the walkways to the various event venues on the sprawling property.
Photo: Alesandra Dubin/BizBash

Fresh fruit decorated a hard-to-miss Svedka vodka logo that floated in a pool.
Photo: Michael Simon/StarTraksPhoto.com