After seven days of reed-thin models strutting down the Fashion Week runways, Disney's launch event for its new kids' clothing line for Kmart was a fun treat. Mickey and company teamed up with the beleaguered retailer--it recently filed for Chapter 11 bankruptcy protection--for a morning fashion show and press conference with breakfast, a squadron of happy, dancing kids, and a quick tune from a Broadway star.
Disney hired Frederick Anderson of Anderson Hannant--who recently produced Ford's swank Fashion Week party--to produce the event. The bright, tri-colored stage (built by D & D Productions) in fuschia, baby blue and green was decorated with Disney signage and a flat-screen monitor that showed a new TV commercial directed by Being John Malkovich director Spike Jonze.
The show started with a cadre of girl models prancing to "Soul Bossa Nova" by the Quincy Jones Orchestra from the Austin Powers sequel soundtrack, and continued with themed dance numbers, including break-dancing boys, girls dressed in pajamas dancing with pillows, and a fun tap-dance routine at the end.
The fashion show ended with a quick tune sung by Beth Leavel of Broadway musical 42nd Street and an appearance by the giant tux-clad mouse himself. Music First Booking and Productions, which engineered the audio and lighting for the show, let off a blast of red, white and blue tissue paper confetti, with gold and silver Mickey Mouse-shaped plastic confetti blended in. The show delighted the audience of press, parents, Kmart and Disney execs, who lingered in the store afterwards, eating leftovers from the pre-show breakfast from Feast and Fetes and munching on popcorn and cotton candy from Dean and DeLuca.
--Suzanne Ito
Read about Kmart's Blue Light in-store event...
Disney hired Frederick Anderson of Anderson Hannant--who recently produced Ford's swank Fashion Week party--to produce the event. The bright, tri-colored stage (built by D & D Productions) in fuschia, baby blue and green was decorated with Disney signage and a flat-screen monitor that showed a new TV commercial directed by Being John Malkovich director Spike Jonze.
The show started with a cadre of girl models prancing to "Soul Bossa Nova" by the Quincy Jones Orchestra from the Austin Powers sequel soundtrack, and continued with themed dance numbers, including break-dancing boys, girls dressed in pajamas dancing with pillows, and a fun tap-dance routine at the end.
The fashion show ended with a quick tune sung by Beth Leavel of Broadway musical 42nd Street and an appearance by the giant tux-clad mouse himself. Music First Booking and Productions, which engineered the audio and lighting for the show, let off a blast of red, white and blue tissue paper confetti, with gold and silver Mickey Mouse-shaped plastic confetti blended in. The show delighted the audience of press, parents, Kmart and Disney execs, who lingered in the store afterwards, eating leftovers from the pre-show breakfast from Feast and Fetes and munching on popcorn and cotton candy from Dean and DeLuca.
--Suzanne Ito
Read about Kmart's Blue Light in-store event...
For the press launch event of Disney's new children's clothing line at the Kmart Astor Place store, Beth Leavel of the Broadway musical 42nd Street joined Mickey Mouse and some young models at the conclusion of the fashion show.
The first floor of Kmart's Astor Place store was decorated with colorful balloons and red carpet. The company's ubiquitous blue light hung in the background.
Dean and DeLuca provided popcorn for all of the adult and kid attendees.
Music First Booking and Productions blasted fun, Mickey Mouse-shaped confetti in Kmart colors for the fashion show's finale.
