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  1. Venues & Destinations
  2. United States
  3. Orlando / Central Florida

Tampa Public TV's Sojourn Gala Gets Sights, Sounds, Flavors of South Africa

Mitra Sorrells
February 21, 2011
Costumed Zulu warriors greeted guests arriving on February 12 at the Renaissance Vinoy Resort and Golf Club for WEDU’s sixth annual Sojourn Gala, the Tampa public television station’s largest annual fund-raiser. Each year, organizers select a wine-producing country as the figurative destination for the evening, and this year it was South Africa. Every detail of the gala—from the decor to the food to the entertainment—was selected to create an event that left the 472 guests feeling as if they had traveled to a faraway land.
 
Lead planner and WEDU vice president for communications Laura Fage said her intention each year is to create an authentic atmosphere that does not feel contrived. “This is much more like a state dinner than a trip to Busch Gardens,” she said.

Working with Premier Beverage, Fage selected South African wines to complement the menu of authentic dishes.

“We gathered the 10 best menus from restaurants in South Africa and gave them to our chef so they could create something you would actually find in that country,” she said. This year, guests dined on kitfo venison tartar and potato-pea samosas at the reception. Dinner began with a green salad topped with toasted pumpkin-seed brittle, followed by seared beef with sable fish tagine braised with North African tomato sauce and served with a sweet potato pancake.

About nine months before the gala, a planning team led by Fage and designers from Conceptbait Global Events and Floral Design Group began researching South Africa to develop the decor.

“We looked it up online; we also looked at different programs from P.B.S. that dealt with the region,” said Frank Clemente, senior designer and producer at Conceptbait. “Every time I looked up something about South Africa, all I could see everywhere was texture and geometric shapes.”  

Clemente and his team draped flowing fabric in white and gold from the ceiling to add dimension and give the ballroom the ambience of a large safari tent. They covered one wall with a backdrop resembling the African plains, with animals in silhouette. Ten thatched cubical chandeliers—each four feet tall and two feet wide—covered in mini bamboo and matte fabric hung throughout the room. Bay Stage Lighting filled the room with colors of gold and orange, evoking a distant sunset.

For additional authenticity, organizers brought in five Tampa-area artists who are either South African or whose work is representative of that region. For one hour during the reception, the artists displayed and created work that was available for purchase. African masked stiltwalkers known as moko jumbies also moved throughout the room. To signal the start of the dinner, nearly 30 dancers and drummers from Life Force Cultural Arts Academy performed a lively routine in the reception area and then led guests into the ballroom.

Ambassador Nomvume P. Magaqa, South African consul general, was the evening’s guest of honor. Fage said she knew the sojourn was a success “when [the ambassador] walked in and got tears in her eyes and said that we had made her so homesick.”

The gala raised $100,000 for WEDU, which is about the same as the net revenue from 2010's event.

E20043standalone
Photo: Limelight Photography
Faux Zulu warriors greeted guests at the entrance to the Renaissance Vinoy Resort and Golf Club.
Faux Zulu warriors greeted guests at the entrance to the Renaissance Vinoy Resort and Golf Club.
Photo: Limelight Photography
Conceptbait created miniature thatched huts to anchor the centerpieces, which also included a variety of vibrant flowers and candleholders wrapped in animal print fabric.
Conceptbait created miniature thatched huts to anchor the centerpieces, which also included a variety of vibrant flowers and candleholders wrapped in animal print fabric.
Photo: Limelight Photography
Organizers brought in local artists and basket weavers to create the atmosphere of a South African street bazaar in the reception area.
Organizers brought in local artists and basket weavers to create the atmosphere of a South African street bazaar in the reception area.
Photo: Limelight Photography
Conceptbait covered the long feasting tables with oasis-green fabric topped with burlap runners and surrounded them with 16 bamboo Chiavari chairs.
Conceptbait covered the long feasting tables with oasis-green fabric topped with burlap runners and surrounded them with 16 bamboo Chiavari chairs.
Photo: Limelight Photography
Conceptbait created 10 custom chandeliers, each four feet tall and two feet wide, covered in mini bamboo and matte fabric to add texture to the decor.
Conceptbait created 10 custom chandeliers, each four feet tall and two feet wide, covered in mini bamboo and matte fabric to add texture to the decor.
Photo: Limelight Photography
Dundu Dole, a performance troupe from Life Force Cultural Arts Academy in Clearwater, performed before dinner.
Dundu Dole, a performance troupe from Life Force Cultural Arts Academy in Clearwater, performed before dinner.
Photo: MamaRazzi Foto
The Dundu Dole performance included more than 30 adults and children.
The Dundu Dole performance included more than 30 adults and children.
Photo: MamaRazzi Foto
Designers used a silhouetted safari scene as the backdrop for the band.
Designers used a silhouetted safari scene as the backdrop for the band.
Photo: Limelight Photography
Each guest received a program that included details about the evening's program and auction, as well as information about South Africa.
Each guest received a program that included details about the evening's program and auction, as well as information about South Africa.
Photo: Limelight Photography
Moko jumbies, masked stiltwalkers whose history dates back to ancient Africa, walked around during the reception.
Moko jumbies, masked stiltwalkers whose history dates back to ancient Africa, walked around during the reception.
Photo: Limelight Photography
African drums and statues accented the decor in the main ballroom.
African drums and statues accented the decor in the main ballroom.
Photo: Limelight Photography
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