This week's roundup includes mechanical boar rides at a TBS pop-up island in Marina Del Rey, California, a Guinness World Record-breaking pizza in Fontana, California, giant Pride-theme glow sticks in Washington, and an outdoor-inspired attendee lounge at InfoComm in Orlando.
The activation, produced by Hadley Media, also offers mechanical boar rides.
Central Park Conservancy’s annual Taste of Summer benefit took place June 7 at Bethesda Terrace. The event, which was designed by Rafanelli Events, featured marquee letters spelling “Taste” at the entrance, serving as a photo op for guests.
Hakki Akdeniz, owner of New York-based Champion Pizzeria, and Tony Gemignai, owner of Los Angeles-based Tony’s Pizza Napoletana, partnered with more than 70 pizza shop owners to break the world record for the longest pizza pie on June 10. The 1.3-mile-long pizza was unveiled at the Auto Club Speedway in Fontana, California. The pizza, which took more than a week to make, was then given to local homeless shelters in the Los Angeles area.
At InfoComm 2017, which took place June 14 to 16 at the Orange County Convention Center in Orlando, Freeman produced the Park, an 18,400-square-foot outdoor-inspired lounge that was designed for attendees to relax and recharge. The activation offered food-truck-style displays with street-style lunches, a beer garden, interactive games, live entertainment, and networking events.
This year’s Engage!17 Wedding Summit, which had a Caribbean island theme, took place June 5 to 8 at Kimpton Seafire Resort & Spa in the Cayman Islands. An on-theme desktop gift included a magnetic tray with branded items attached, including a mini vase, colorful sticky notes, a mint tin, kinetic sand with a press, and a pop socket for the guest's phone.
A cheese display created to look like artist Salvador Dali delighted guests at the event’s after-party. Two art-inspired accompanying canvases served up various dips for flatbread and savory crackers that were strung from a clothesline.
The U.S. Travel Association hosted its 49th annual IPW conference from June 3 to 7 at multiple venues in Washington. At Visit Maryland’s event, which took place throughout National Harbor, an artist drew a chalk drawing live, which guests photographed throughout its creation. The drawing incorporated the Maryland flag and IPW logo on the walkway of the east pier during the second portion of the three-venue event.
Destination DC hosted its inaugural L.G.B.T.Q. party at Town Danceboutique, in coordination with the International Gay and Lesbian Travel Association. Hargrove created oversize glow sticks and props with the event’s hashtag “#IGTLApride” to encourage social media sharing of the event, which raised money for the association’s scholarship program benefiting gay and lesbian students interested in entering the travel industry.
TBS promoted the the second season of its deserted island comedy Wrecked with a fan experience involving a pop-up floating barge, which debuted June 15 in Marina Del Rey, California. Airplane seats and scattered luggage provided by Scenic Industries were placed throughout the activation. Yeah! Rentals provided additional seating.
W Hotels & Resorts’ New York properties launched the first of four weeklong in-house tattoo studios on May 28 with tattoo artist Tuki Carter taking over the Times Square property’s Extreme Wow Suite, which was redesigned to embody Carter’s aesthetic. At the series kickoff party on May 31, a wall of bamboo, flowers, and paper planes behind the bar was designed by Sa’Diyya Dunkley of Hermosa Design House. The colorful backdrop was a nod to the cover of Carter's hip-hop album, Flowers and Planes.
