Michele Laufik

Event Production & Fabrication

How This Conference Designed Its Stage for a Live Stream Audience

Agency EA shares insight from the Pritzker Forum on Global Cities on planning for both on-site and online attendees.

August 15, 2019

The Pritzker Forum on Global Cities featured a stage designed for live stream audiences.

Experiential Marketing, Activations & Sponsorships

See These Cliff Divers Plunge From Crazy High Heights

Red Bull showcases this extreme sport with its annual series featuring events around the world.

August 7, 2019

Nathan Jimerson of the U.S. dives from an 82-foot cliff in Raouche during the fifth stop in Beirut, Lebanon, on July 13.

Experiential Marketing, Activations & Sponsorships

On the Road Again: How Brands Map Out Their Mobile Tours

Lush, L.L. Bean, and St. Ives head in the right direction—from Arkansas to Ohio—with their immersive activations.

July 31, 2019

St. Ives’ immersive mobile experience called #NatureReset kicked off in New York on July 24, and heads to Chicago, Philadelphia, and Columbus, Ohio.

Venues & Destinations

What Will the Hotel of the Future Look Like?

This industry competition asks participants to design innovative spaces to stay.

July 24, 2019

“We see a lot of proposals that show a creative use of space. In the last several years, we have seen a total shift away from the hotel as a traditional rectangular building,” said John Hardy, president and C.E.O. of the John Hardy Group.

Event Design & Decor

The Hottest New Ideas and Products for Hosting a Pool Party

Here are some of the latest splashy concepts in teambuilding, corporate gifts, and more to keep your guests cool this summer.

July 17, 2019

At Engage!19, held at the Baha Mar Resort in Nassau, Bahamas, June 10 to 13, guests gathered for an afternoon pool party.

Appetite for Destruction: 8 Dishes That Guests Can Smash, Melt, and Crush

These catering items serve up a playful interactive element.

July 15, 2019

Dark, milk, and white chocolate slabs with toppings such as seeds, dried fruit, and nuts flash frozen with nitrogen and smashed with mallets, by Wolfgang Puck Catering in Atlanta, Boston, Dallas, Houston, Los Angeles, Philadelphia, Seattle, and Washington

4 New Products and Services for Summer Events

Here are the buzz-worthy gadgets, gear, and goodies you need to know about.

July 11, 2019

Detroit-based event medical services company CrowdRx’s Rampart Mobile Emergency Room is a temporary hospital that’s designed to provide medical care at a major event like a summer music festival (it’s also suited for the site of a disaster). The 1,000-square-foot trailer comes equipped and staffed to manage minor to severe emergency medical conditions, and it is self sustaining for the first 72 hours via generators.

Experiential Marketing, Activations & Sponsorships

What Was New at This Year's PopSugar Play/Ground?

The female-focused lifestyle festival made some updates in its second year while still remaining on brand.

July 10, 2019

During the “Be Your Own Powerhouse” discussion, Issa Rae and Insecure executive producer Amy Aniobi chatted about how Rae turned a passion into her reality. When asked what advice she’d give her younger self, she said, 'Chill. Stop comparing yourself to other people: What's meant for you is meant for you and only you.”

Experiential Marketing, Activations & Sponsorships

How This Brand Hosted Four Pop-Ups in Four Cities at the Same Time

Tinsel worked with the House of Creed to launch its new scent with simultaneous events.

July 3, 2019

Artist Stephanie Melissa Dorsainvil was on site in Miami.

Programming & Entertainment

See What You Missed From Spring Benefits Season

Here's a look at the design concepts for decor, entertainment, staging, and more from the past season's fundraisers, galas and benefits.

June 26, 2019

Celebrity Series of Boston’s Shine! Gala

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For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'

What You Didn’t See on TV at the 2025 ESPYS

From heartfelt speeches to glam after-parties, here’s how sports' biggest names celebrated the 2025 ESPY Awards—onstage and off.

Fresh Faces25 Noms Basic Social Sizes 880x556 Article Image Copy

Call for Nominations: 2025 BizBash Fresh Faces

Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.

How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture

Peacock Alley at Waldorf Astoria Las Vegas

12 New Venues in Las Vegas for Summer 2025 Meetings and Events

Trade Show Experiences by Interactive Entertainment Group

Leveraging the Dopamine Loop for Your Fall 2025 Trade Show Strategy

How Shopify Shook Up the Traditional Conference Playbook

WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers

How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture

How the Wimbledon Experience Was Recreated in Brooklyn, New York

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