Liana LozadaExperiential Marketing, Activations & SponsorshipsSXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and MoreAustin, Texas, was once again blanketed with wow-worthy activations from major brands. Explore our gallery of 50+ photos.March 27, 2025Experiential Marketing, Activations & Sponsorships6 Creative Ways Brands Used the Sky as Their CanvasFrom drone shows to punchy banners, see how brands made an impact by making everyone look up.June 26, 2024Experiential Marketing, Activations & SponsorshipsInside 3 Hispanic Heritage Month Events From Billboard, Rémy Martin, and Siete FoodsSpanning Austin, Miami, and New York, these three brands each took unique approaches to reaching and impacting their communities.October 18, 2023SportsHow Messi Mania in Miami Is Impacting Brand Events and TourismAdidas and Hard Rock Hotels International have both gotten in on the soccer GOAT’s Miami takeover.October 2, 2023Miami / South FloridaThis Miami Hotel's Ballroom Now Offers 360-Degree Mapping Tech for EventsWant to bring a little of that Van Gogh immersive exhibit magic to your events? W South Beach has the tools to help.September 28, 2023SportsHow the Denver Nuggets and Miami Heat Celebrated Their NBA Finals RunsThe destinations enjoyed the spotlight with brand-backed takeovers, over-the-top watch parties, and city-spanning celebrations.June 30, 2023Experiential Marketing, Activations & SponsorshipsMiami PARAISO Swim Week 2023: Behind the Date Change, Venue Redesign, and 45+ Adjacent EventsThe June PARAISO lineup welcomed an inaugural Summer Fashion Summit and activations by Nike, Alo, GUESS, Sun Bum, and more.June 22, 2023StrategyF&B Pros and Marketers Dish on Top 2023 Experiential Event TrendsThe second Lengua Conference was held last week in Miami, uniting hospitality leaders and food and beverage innovators.June 7, 2023SportsFormula 1 Miami 2023: Inside the Events and Activations That Made the Grand Prix the City’s Hottest TicketBizBash was on-site this year to get an inside look at the over-the-top activations, off-grid kickoff parties, and invite-only lounges by Red Bull, ESPN, and more.May 17, 2023Event Production & FabricationMagic of Miami: How (and Why) the 305 Is a Hot Spot Host to Big BrandsMissing spring break? See how three distinct event launches—for Nike, Bloom, and Don Julio—bet on social media and sunshine to grow their audiences.April 26, 2023Page 1 of 4Next PageTop StoriesSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsStagwell's buzzy experience returned for a third year, its biggest build yet.New York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
