Alesandra DubinExperiential Marketing, Activations & Sponsorships12 Solutions to Common Problems at EventsEvent professionals regularly come up with creative solutions to everyday challenges like irregular event spaces and uncomfortable weather.September 8, 2015Event Production & Fabrication2015 MTV V.M.A.s Parties: the New Brands and Events Surrounding This Year's AwardsJust as the Video Music Awards show moves and evolves over the years, so do the parties, with a new mini-festival and a big-brand format change for this year.September 2, 2015BizBash ListsHow Pandora Transformed a City Block Into Its Largest Single-Day EventThe Internet radio brand brought a targeted list of fans for big-name musical acts and experiential sponsor activations—and kept them safe in a heatwave.August 31, 2015Experiential Marketing, Activations & SponsorshipsHow Oakley Designed a World Tour Around Fans' Passion for SportsAs part of its One Obsession campaign, the brand hit Los Angeles and London with experiential skate and cycling pop-ups.August 26, 2015Event Production & FabricationTeen Choice Awards: the Strategic Design Behind Fox's All-Ages V.I.P. TentTo accommodate families of sponsors and V.I.P.s, Fox created a space with a purposeful layout to equally serve kids' and adults' preferences.August 24, 2015StrategyHow One Brand Invented a New Event for an Unlikely SponsorA culinary road trip concept felt like an organic, on-brand way to integrate Honda as a first-time Thrillist event sponsor.August 19, 2015Programming & EntertainmentSummer Blockbusters 2015: 22 Photos From Hollywood's Big Movie PremieresThe studios built out major arrivals areas and party spaces for major movies with massive revenue goals like Straight Outta Compton, Terminator Genisys, and Jurassic World.August 12, 2015Event Production & FabricationHow This Event Avoided Insulting an International AudienceThe Salvation Army's 150th anniversary congress navigated cultural sensitivities and logistics to accommodate participants from more than 100 countries.August 10, 2015Experiential Marketing, Activations & Sponsorships7 Experiential Alternatives to Traditional Ride-and-Drive EventsAutomakers have opted for drive-in movies, cultural tours, and in-car wellness experiences in lieu of the traditional marketing method.August 5, 2015Las VegasWhy One Trade Show Is Making Major Changes Based on Attendee FeedbackUsing Marketo data, UBM Advanstar rebranded its Magic fashion marketplace and saw its largest growth in attendee numbers since the recession hit.August 3, 2015Previous PagePage 22 of 176Next PageTop StoriesSportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearThe second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.Chicago9 New Venues in Chicago for Summer 2025 Meetings and EventsIndustry InsidersThe Future of Meetings Is in CincyExperiential Marketing, Activations & SponsorshipsBlock Party: See How Minecraft Was Transformed Into an IRL Video GameUnited States7 Event Venues in St. Louis That Will Wow Attendees
