Mitra SorrellsStrategyNew App Creates Snapchat-Like Photo Filters for EventsBrands can use Snap Mask to put a custom overlay on guests’ selfies at events.January 5, 2017Audiovisual & Lighting2017 Preview: Emerging Event Tech You Should Know AboutVarious twists on reality—augmented, virtual, mixed—top our roundup of technology products and strategies that will influence face-to-face experiences this year.January 3, 2017Venues & Destinations2017 Preview: 10 Most Anticipated Orlando/Central Florida Venues for Meetings and EventsThe conference spaces, eateries, drinking spots, and more slated to open in Orlando/Central Florida for events and entertaining next year.December 29, 2016Event ManagementBest of 2016: New and Updated Tech Tools That Had Us TalkingFind out about the event tech products that made news in 2016.December 27, 2016Event ManagementHow This App Uses Augmented Reality to Drive Traffic for EventsA new Pokémon Go-like mobile app uses location-based augmented reality to create a treasure hunt with real prizes.December 22, 2016Audiovisual & Lighting3 Key Tactics to Draw Viewers for Your Live StreamFind out how the American Kennel Club has grown its online audience to nearly six million in just four years.December 15, 2016Production & StrategyGoogle Blends Music, Tech, and Philanthropy With New Multi-City Festival PartnershipGoogle is using the music events to showcase the new Pixel phone, while also supporting five nonprofits.December 13, 2016Programming & Entertainment5 Ways to Create High-R.O.I. Meetings and Incentive ProgramsFind out why return on investment is not just a matter of money-spent versus revenue-generated.December 8, 2016Registration & TicketingWhat You Need to Know About the New Trend in Conference TicketingConference planners should consider dropping early-bird registration models and trying quantity-based ticketing.December 7, 2016Orlando / Central FloridaSee How This Conference Engages Millions of People Who Don’t AttendFind out how the National Association of Realtors uses a subset of attendees as conference reporters.December 6, 2016Previous PagePage 12 of 90Next PageTop StoriesExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level UpExperiential Marketing, Activations & SponsorshipsNo $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-UpOrlando / Central Florida5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events