Mitra SorrellsExperiential Marketing, Activations & SponsorshipsFind Out What’s Inside This Life-Size Gingerbread HouseThe 4-D immersive experience in New York's Madison Square Park is part of Taste of Home’s Gingerbread Boulevard.December 12, 2017StrategyHow This Experiential Pop-Up Uses Food to Teach Kids About TechSue’s Tech Kitchen is the brainchild of entrepreneur and tech media personality Randi Zuckerberg.December 7, 2017Home2 New Room Reservation Systems for Meetings and EventsThese new self-service options are intended to streamline work for planners.December 5, 2017Experiential Marketing, Activations & SponsorshipsIs Space the New Frontier for Brand Activations? Budweiser Thinks So.Budweiser will send barley into space as it works to become the first beer on Mars.November 30, 2017Experiential Marketing, Activations & SponsorshipsSee GoPro’s Fresh Take on a Product LaunchThe brand generated buzz for its new cameras by creating once-in-a-lifetime experiences for influencers and media.November 28, 2017TexasSee How Hilton Reinvented the Conference Gift ConceptAt the brand’s Global Owners Conference, a digital gift shop eliminated hassles for guests and extended the event experience.November 21, 2017North AmericaTEDWomen Conference Puts Refugee Crisis—and Solutions—in SpotlightAt the New Orleans event, an artisan marketplace created an opportunity to show and tell attendees about the issue.November 16, 2017Event Design & DecorWhy This Gala Proudly Calls Itself "The Worst Fund-Raiser Ever"Monetary donations are not allowed at this unique charity event for critically ill children and their families.November 14, 2017Experiential Marketing, Activations & SponsorshipsMoe’s Hits the Road With Mobile "Tour de Burrito"The fast-casual chain is visiting four cities to educate influencers and guests about its focus on freshness.November 9, 2017Venues & Destinations10 New Venues in Orlando/Central Florida for Winter Meetings and EventsThe restaurants, hotels, conference centers, and more slated to open in Orlando/Central Florida for meetings and events this winter.November 2, 2017Previous PagePage 2 of 90Next PageTop StoriesSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsStagwell's buzzy experience returned for a third year, its biggest build yet.New York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
