Rosalba CurielEvent Design & DecorA New SpinChris Hoffberger taps into his wide musical knowledge and experience spinning at several clubs to bring a distinct sound to his sets.September 5, 2007Registration & TicketingCasino Event Dos and Don\'tsAugust 30, 2007Los Angeles / Southern CaliforniaThe State of L.A. LiveAEG's massive downtown project will open in phases beginning this fall. Here's the latest on what to expect and when.August 28, 2007Event Production & FabricationEmmy Preview Reveals Governors Ball Will Go Green (But of Course)August 20, 2007Food TrendsV.I.P. TreatmentFor its 22nd annual summer party, AIDS Project Los Angeles got rid of V.I.P. and general-admission distinctions, giving every guest an all-access evening.August 15, 2007FloralsPlay With PlantsAugust 15, 2007Programming & EntertainmentX FactorFor its X Games celebration, Rolling Stone rolled out ramps and rails for a stunt-packed party.August 10, 2007FloralsLogging On for a CauseThe American Cancer Society added some modern twists to its 23rd annual California Spirit benefit, tapping into the Web as a fund-raising resource.August 3, 2007HomeReady Them for a Close-UpJuly 31, 2007Event Production & FabricationYellow FeverThe distinctive complexion of the animated family dominated The Simpsons Movie premiere and after-party, which featured silly stunts and decor.July 27, 2007Previous PagePage 18 of 21Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsHow Legacy Sponsors Showed Up at the 2025 Essence Festival of CultureLongtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.Las Vegas12 New Venues in Las Vegas for Summer 2025 Meetings and EventsIndustry InsidersLeveraging the Dopamine Loop for Your Fall 2025 Trade Show StrategySportsWNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting EventSportsHow the Wimbledon Experience Was Recreated in Brooklyn, New York