Rosalba CurielFloralsMOCA Opens Matthew Monahan ShowJuly 24, 2007Event Production & FabricationThe ProducersCarl George and Rich Morrissey ditched the restrictions of full-time corporate jobs for the creative freedom of their own event production firm.July 19, 2007Event ManagementGame OnThis year's E3 adopted a new format, which had many of the invitation-only attendees scrambling to get from venue to venue.July 18, 2007Programming & EntertainmentWinning FormulaNow in its 33rd year, the Concern Foundation's block party raised $1.5 million with a setup that echoed its past fund-raising celebrations.July 18, 2007Food TrendsLet Them Make CakeJuly 17, 2007Event Design & DecorNew Places for Corporate RetreatsJuly 12, 2007Audiovisual & LightingMovie MagicFor the first Harry Potter premiere and after-party held in Los Angeles, Warner re-created the boy wizard's world with an arsenal of special effects modeled after the film.July 11, 2007Food TrendsPerk UpJuly 11, 2007StrategyGreen in Two WaysJuly 5, 2007Registration & TicketingBlock PartyDiesel celebrated the opening of its new flagship store by blocking off traffic on Melrose Place and setting up a tented garden party.June 29, 2007Previous PagePage 19 of 21Next PageTop StoriesSportsWhat You Didn’t See on TV at the 2025 ESPYSFrom heartfelt speeches to glam after-parties, here’s how sports' biggest names celebrated the 2025 ESPY Awards—onstage and off.Brands & Event ProsCall for Nominations: 2025 BizBash Fresh FacesExperiential Marketing, Activations & SponsorshipsHow Legacy Sponsors Showed Up at the 2025 Essence Festival of CultureLas Vegas12 New Venues in Las Vegas for Summer 2025 Meetings and EventsIndustry InsidersLeveraging the Dopamine Loop for Your Fall 2025 Trade Show Strategy