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  1. BizBash Lists

Miami Metropolitan International Fashion Week Remakes Itself With New Name, Venue

Joana Mangune
May 31, 2012

The inaugural Miami Metropolitan International Fashion Week debuted May 24, showcasing 15 designers’ collections over the three-day event. Originally known as Brickell Fashion Week, the event changed names this year after losing its venue in Brickell. “We tried to keep it in Brickell, but Brickell wasn’t really receptive to us,” founder Philip Stienstra said.

The new version kicked off at a new home, LMNT Contemporary Art Space, with a cocktail reception sponsored by Bodegas 1492 Rum. About 700 guests attended the event, which featured daywear, eveningwear, and swimwear. DJ Aklo spun during the shows, and Luxury Protective Solutions provided security.

Liza Santana, president of Creativas Group, coordinated with PASA Events and helped choose the space for the show. Santana described the décor as, “eclectic; industry with a dose of bling.” Plush sofas lined with golden accents paired with paintings on the wall gave the white runway and white walls a pop of color.

Along with the challenge of finding a new venue, founders Stienstra and Maxine Viktor experienced last minute cancellations and audio malfunctions, which created 30 minutes of silence during last Friday’s show.

“Were there any challenges? Of course,” Viktor said. “As little as four days ago, we had models drop out of the show. That’s why we always had a constant change in the schedule.”

After the shows, parties were held each night in Gavanna Miami, Cafeina Wynwood Lounge, and Kyma Lounge. Sponsor Hpnotiq treated guests sporting event wristbands with complimentary Hpnotiq Harmonie drinks.

“It’s hard to break into the industry, so basically we’re trying to find a platform,” Viktor said. “We wanted to be able to have an event where we can find new faces in fashion, new faces in modeling, a new venue that’s not super beach—something that reflects the heart and soul of Miami.”

Despite their first year challenges, Stienstra and Viktor are already looking forward to next year’s show.

“Next year we’re going to do it twice. We’re going to do spring/summer in April and fall/winter in September,” Stienstra said. “It’s time to put Miami on the map.”

Swimwear collections provided the finale for the three-day fashion event.
Swimwear collections provided the finale for the three-day fashion event.
Photo: Lonny Paul/DowntownMiamiNews.com
Liza Santana, president of Creativas Group, described the decor as “industry with a dose of bling.”
Liza Santana, president of Creativas Group, described the decor as “industry with a dose of bling.”
Photo: Ricardo St. Cyr
Plush sofas lined with golden accents paired with paintings on the wall at LMNT Contemporary Art Space gave the white runway and white walls pops of color.
Plush sofas lined with golden accents paired with paintings on the wall at LMNT Contemporary Art Space gave the white runway and white walls pops of color.
Photo: Ricardo St. Cyr
Organizers said part of the motivation behind the show is to feature new faces and fashion in Miami.
Organizers said part of the motivation behind the show is to feature new faces and fashion in Miami.
Photo: Lonny Paul/DowntownMiamiNews.com
Swimwear collections provided the finale for the three-day fashion event.
Swimwear collections provided the finale for the three-day fashion event.
Photo: Lonny Paul/DowntownMiamiNews.com
DJ Nikolas spun at the Kyma Lounge after-party.
DJ Nikolas spun at the Kyma Lounge after-party.
Photo: Lonny Paul/DowntownMiamiNews.com
At the final after-party at Kyma Lounge, sponsor Hpnotiq set up a candy bar promoting its product, Harmonie.
At the final after-party at Kyma Lounge, sponsor Hpnotiq set up a candy bar promoting its product, Harmonie.
Photo: Lonny Paul/DowntownMiamiNews.com
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