Innovative Meeting Ideas

January 28, 2014

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Photos: Courtesy of IMTS (bike), Oscar Einzig (show floor), Tom Rostowski (compost bins), Courtesy of SAP, Steve Maller Photography (computer kiosks)

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10 Most Innovative Meetings of 2024

In a fun, Texas-style surprise-and-delight moment, the Zelis CEO entered the forum on horseback. 'Each year, we strive to dream up the unexpected, transforming every event into an experience our customers eagerly anticipate and remember long after,' said Zelis' Erin Brophy. 'We excel at surprising our audience, embracing bold creative risks, and delivering personalized experiences that consistently exceed and set new industry standards.'

Most Innovative Meetings 2024: Zelis Forum

This year's Visa Payments Forum was held in San Francisco for the first time.

Most Innovative Meetings 2024: Visa Payments Forum

Sunbelt Rentals' Anytown transformed a product showcase into a familiar small-town setting featuring a music festival, a grocery store, a hospital, and much more.

Most Innovative Meetings 2024: Sunbelt Rentals' POWERHOUSE

Meetings & Conferences

10 Most Innovative Meetings of 2024

This year’s top business gatherings from companies like Google Cloud, Canva, and Visa show that business events can—and should—be engaging, inspiring, and memorable.

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Meetings & Conferences

Most Innovative Meetings 2024: Zelis Forum

This year's conference combined high-tech elements, personalization, and local flair to create an engaging and innovative journey.

In a fun, Texas-style surprise-and-delight moment, the Zelis CEO entered the forum on horseback. 'Each year, we strive to dream up the unexpected, transforming every event into an experience our customers eagerly anticipate and remember long after,' said Zelis' Erin Brophy. 'We excel at surprising our audience, embracing bold creative risks, and delivering personalized experiences that consistently exceed and set new industry standards.'

Meetings & Conferences

Most Innovative Meetings 2024: Visa Payments Forum

Dynamic design and smart technology set the stage for interactive, engaging experiences at this annual conference.

This year's Visa Payments Forum was held in San Francisco for the first time.

Meetings & Conferences

Most Innovative Meetings 2024: Sunbelt Rentals' POWERHOUSE

The equipment and tool rental company built “Anytown,” an immersive exhibit resembling a small town that showcased more than 600 Sunbelt Rentals products.

Sunbelt Rentals' Anytown transformed a product showcase into a familiar small-town setting featuring a music festival, a grocery store, a hospital, and much more.

Meetings & Conferences

Most Innovative Meetings 2024: Shepard's SandboxLIVE

The event for customers and employees showcased Shepard's expertise through engaging activations, timely content, and cutting-edge design.

Shepard constructed an on-site podcast studio, where they recorded episodes and customer testimonials.

Meetings & Conferences

Most Innovative Meetings 2024: Money20/20 Europe

The fintech conference merged cutting-edge technology with memorable moments of human connection.

Money20/20 Europe's stunning Na.i.ture Stage was originally conceived with a tree canopy to provide shade from the glass ceiling. The nature theme was then used to tie into the broader 2024 event theme of 'Human x Machine,' with the team imagining what a tree- and plant-based stage design would look like if created by an AI. All plants were replanted in local greenhouses after the show.

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C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

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Meetings & Conferences

Most Innovative Meetings 2024: Illuminate, Uplight's Executive Forum

Uplight’s new Illuminate Executive Forum engaged attendees with field trips, thoughtful design, and collaborative learning.

Sessions centered around topics ranging from energy equity to exploring the intersection of digitization, electrification, and decarbonization.

Meetings & Conferences

Most Innovative Meetings 2024: HubSpot INBOUND

The annual conference boosted attendance through reimagined ticketing, strategic timing, interactive programming, big-name speakers, and more smart strategies.

INBOUND is known for its vibrant branding and unique stage backdrops. 'We saw that the tech conference environment was so ripe for a design revamp,' said Tooley.

Meetings & Conferences

Most Innovative Meetings 2024: Google Cloud Generate

The sales kickoff featured five immersive worlds where AI, interactive experiences, and a gamified AR mascot drove dynamic learning and real-time engagement.

Across the entire event, the team utilized branded aesthetics, colors, and iconography. An original immersive sound design score and evolving lighting design transformed the space from day to night.

Meetings & Conferences

Most Innovative Meetings 2024: C2 Montréal

A new venue, timely discussion topics, and unique experiential programming encouraged networking, connection, and creativity.

Immersive experience facilitator Cath Laporte guided a session through active engagement in movement, music, and drawing, helping attendees discover the creative tools needed to effectively tackle challenges.

Meetings & Conferences

Most Innovative Meetings 2024: Canva Create

Graphic design platform Canva transformed a previously exclusive corporate keynote into a sprawling, public-facing festival for 3,500 attendees.

Meetings & Conferences

Call for Nominations: The Year's Most Innovative Meetings, Conferences, and Trade Shows

BizBash is rounding up the most creative business gatherings that have taken place since September 2023. What should be on the list?

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