No Champagne Flutes—Just Tons of Plastic Cups—at This Hollywood Film Premiere

We hope this won't be a spoiler alert, but Relativity Media's new film 21 and Over has quite a few drinking scenes. And when the movie had its premiere party at the Regency Village Theatre in Westwood on February 21, event producers brought its hilarious, hard-partying plot line to life with an unusual arrivals wall. Jade Alex, Relativity Media's director of events and special projects, worked with Best Events to create a 60-foot wall that comprised some 3,700 red plastic cups. Stationed alongside the red carpet, the cheeky fixture served as a backdrop for press photographs of stars such as Justin Chon and Skylar Astin.