sbe Mixology & Craft Cocktails

Award-winning, insanely inventive and downright delicious

September 17, 2013
Latest in Beverages
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
Cinnamon Apple Mocktail
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10 Fall Mocktail Ideas for Sober October
Untraditional QTea High Tea at QT Sydney | Sydney, Australia
Beverages
11 Spot-On Tea Experiences for Groups
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Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
The nonalcoholic craft beer manufacturer partnered with the venue operator to offer more options for thirsty music fans.
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
10 Fall Mocktail Ideas for Sober October
Whether you’re participating in Sober October or not, these spirit-free sips are perfect for toasting the fall season.
Cinnamon Apple Mocktail
Beverages
11 Spot-On Tea Experiences for Groups
Teatime can add a touch of elegance and fun to your next meeting. These hotels are brewing up something special for groups.
Untraditional QTea High Tea at QT Sydney | Sydney, Australia
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Guests Will Want to Cozy Up to These Warm Drink Ideas
From hot chocolate to hot toddies, here’s what to serve at your events this winter season.
Hot Chocolate at Chatham Bars Inn
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Trend Spotted: 3 Spirits Companies Build Brand Awareness By Tickling Taste Buds
See how PATRÓN, CÎROC, and 818 Tequila filled the summertime demand for an ice-cold beverage while telling the brand’s story with immersive events that tapped into taste.
How Three Spirits Companies Tickled Taste Buds
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Spirit-Free Sips: 15 Mocktail Ideas for Summer Events
How to keep beverages fun and creative for event attendees who prefer not to (or can't) consume alcohol.
Strawberry Basil Mock Margarita
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Trend Spotted: Beverage-Based Pop-Ups Are Engaging Consumers and Driving Business
See how beverages have been able to spearhead immersive pop-up experiences around the U.S. and Canada.
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So Long, Seltzer: Here's What Guests Will Be Sipping in 2022
Industry experts share their insights on cocktail trends in the new year.
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5 Drink Station Ideas for Summer Events
Steal some inspiration from these setups we spotted on Instagram.
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14 Cocktails in a Can Your Guests Will Want to Pop Open
These ready-to-drink libations make spring and summer entertaining easier and safer.
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Jingle Juice: 7 Festive Holiday Cocktails to Drink and Be Merry
'Tis the season for holiday cocktails by the fire! These sips from catering and mobile bartending businesses will certainly have you in good spirits (pun intended).
Toasted Bourbon Cinnamon Stick
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