Drinks

July 20, 2015
Wine and spirit agency Charton Hobbs, along with event production company Candice & Alison, created cocktails with an edible silver dust stencil for Cadillac's electric car launch event, held at UpCountry in Toronto in March.
Wine and spirit agency Charton Hobbs, along with event production company Candice & Alison, created cocktails with an edible silver dust stencil for Cadillac's electric car launch event, held at UpCountry in Toronto in March.
Photo: Kevin Gonsalves
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Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
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There was also a latte artist on site who rendered images of guests' faces in foam.
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At the long-term pop-up Samsung Studio L.A., hosts Bill and Giuliana Rancic partnered with Top Chef's Marcel Vigneron to lead guests through a cooking experience. The chef used Samsung appliances in the pop-up kitchen for the cooking demo, and attendees followed along using appliances at their own long tables arranged classroom-style.
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In July at Travel & Leisure’s annual World’s Best Awards in New York, sponsor Patrón displayed a sleek wall that housed five tanks of Patrón-based cocktails from which guests could pour their own drinks.
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Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
The nonalcoholic craft beer manufacturer partnered with the venue operator to offer more options for thirsty music fans.
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
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In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
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Whether you’re participating in Sober October or not, these spirit-free sips are perfect for toasting the fall season.
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