Signature cocktails

December 7, 2017
Day-Glo Cocktails
Day-Glo Cocktails

American Eagle Outfitters celebrated its 40th anniversary at its AE Studio concept store in Union Square in October. The event featured glowing cocktails in branded drink pouches from Peter Callahan Catering.

Photo: Madison McGaw/BFA.com
Latest in Beverages
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
Cinnamon Apple Mocktail
Beverages
10 Fall Mocktail Ideas for Sober October
Untraditional QTea High Tea at QT Sydney | Sydney, Australia
Beverages
11 Spot-On Tea Experiences for Groups
Related Stories
Purple Noodles
Beverages
Food & Beverage
Akos Orosz, bar manager at craft cocktail bar Westbound in Los Angeles, is known for making a hot Christmas Tree Punch with Becherovka, one of his favorite herbal liqueurs. He combines it with cranberry, lemon, and pineapple juice, then adds a dash of bitters and a handful of pine tree needles before warming it up.
Beverages
Christmas Drinks
During the V.I.P. reception, Smirnoff Vodka set up a bar decorated with rainbow ice sculptures along with its limited-edition “Love Wins” bottles.
Beverages
Beverage Stations
Mint Julep snow cones, by Truffleberry Market in Chicago
Beverages
Food & Beverage
More in Beverages
Beverages
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
The nonalcoholic craft beer manufacturer partnered with the venue operator to offer more options for thirsty music fans.
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
10 Fall Mocktail Ideas for Sober October
Whether you’re participating in Sober October or not, these spirit-free sips are perfect for toasting the fall season.
Cinnamon Apple Mocktail
Beverages
11 Spot-On Tea Experiences for Groups
Teatime can add a touch of elegance and fun to your next meeting. These hotels are brewing up something special for groups.
Untraditional QTea High Tea at QT Sydney | Sydney, Australia
Beverages
Guests Will Want to Cozy Up to These Warm Drink Ideas
From hot chocolate to hot toddies, here’s what to serve at your events this winter season.
Hot Chocolate at Chatham Bars Inn
Beverages
Trend Spotted: 3 Spirits Companies Build Brand Awareness By Tickling Taste Buds
See how PATRÓN, CÎROC, and 818 Tequila filled the summertime demand for an ice-cold beverage while telling the brand’s story with immersive events that tapped into taste.
How Three Spirits Companies Tickled Taste Buds
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Beverages
Spirit-Free Sips: 15 Mocktail Ideas for Summer Events
How to keep beverages fun and creative for event attendees who prefer not to (or can't) consume alcohol.
Strawberry Basil Mock Margarita
Beverages
Trend Spotted: Beverage-Based Pop-Ups Are Engaging Consumers and Driving Business
See how beverages have been able to spearhead immersive pop-up experiences around the U.S. and Canada.
How Boozy Pop-Ups Are Driving Business
Beverages
So Long, Seltzer: Here's What Guests Will Be Sipping in 2022
Industry experts share their insights on cocktail trends in the new year.
Curious 255
Beverages
5 Drink Station Ideas for Summer Events
Steal some inspiration from these setups we spotted on Instagram.
Mobile Bar Truck
Beverages
14 Cocktails in a Can Your Guests Will Want to Pop Open
These ready-to-drink libations make spring and summer entertaining easier and safer.
The Modern Mimosa
Beverages
Jingle Juice: 7 Festive Holiday Cocktails to Drink and Be Merry
'Tis the season for holiday cocktails by the fire! These sips from catering and mobile bartending businesses will certainly have you in good spirits (pun intended).
Toasted Bourbon Cinnamon Stick
Page 1 of 29
Next Page