wine

December 29, 2017
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Photo: Michael Blanchard Photography
Target Beauty used swings in its booth, which the brand tapped MKG to design. Oversize paper flowers in shades of orange, yellow, and red filled the area.
Target Beauty used swings in its booth, which the brand tapped MKG to design. Oversize paper flowers in shades of orange, yellow, and red filled the area.
Photo: Jakob Layman
Aveda promoted its new Cherry Almond shampoo and conditioner with an eye-catching booth featuring a cherry blossom tree. Guests could pose on a swing underneath the tree.
Aveda promoted its new Cherry Almond shampoo and conditioner with an eye-catching booth featuring a cherry blossom tree. Guests could pose on a swing underneath the tree.
Photo: Claire Hoffman/BizBash
U.S. Open Championship
U.S. Open Championship

During the 118th U.S. Open Championship, which took place at Shinnecock Hills Golf Club in Southampton, New York, in June, U.S.G.A. partner American Express built its first-ever American Express Card Member Club on site. Located at the 10th hole green, the club offered card members and fans lounge seating, along with food and beverage items for purchase. The space was an extension of the brand’s marketing campaign called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It;” some of the clubhouse's wall decor featured the messaging with the words “live life” spelled out in golf tees. 

Photo: Michele Laufik/BizBash
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