BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Beverages

Bénédictine Marks 500th Anniversary With Mixology Contest, Monks

Anna Sekula
January 18, 2010

Less aggressively marketed than liquor brands like Absolut Vodka or Hennessy, the 500-year-old Bénédictine is nonetheless one of the oldest spirits in the world. To commemorate its anniversary, the liqueur brand and Esquire hosted a contest to create a signature Bénédictine cocktail and name the country's top mixologist, gathering five finalists and 200 local bartenders and journalists at the Hearst Tower on Wednesday night.

Culled from a search conducted in the fall by Bénédictine's global brand ambassador, Ludovic Miazga, the finalists—Jackson Cannon, bar manager of Boston's Eastern Standard; Brandon Clements from San Francisco's Spruce; Damon Dyer of Louis 649 in New York; Lynn House from Chicago's Graham Elliot; and Daniel Victory of the Ritz-Carlton, New Orleans—were judged at the event by cocktail historian and Esquire drinks correspondent David Wondrich. Guests were also invited to vote, marking their top pick on an informal ballot.

To give the night a little more flourish, servers dressed in monkish robes—a nod to how the liqueur is produced by a Benedictine Abbey in France—and paired each drink with a menu item created by Hearst's in-house team of chefs. For instance, an appetizer of Maine lobster salad with citrus aioli, fennel pollen, and water pepper was designed to complement House's concoction, which included orange liqueur, orange bitters, and lemon juice.

At the end of the night, Wondrich crowned Dyer "Alchemist of Our Age" for his mix of Bénédictine, yellow Chartreuse, lemon juice, and Rittenhouse rye, while Clements was named fan favorite.

Bénédictine's mixology-focused anniversary event
Bénédictine's mixology-focused anniversary event
Photo: Jason Green
The finalists, including fan favorite Brandon Clements (pictured), mixed concoctions that were judged by David Wondrich and the 200 assembled guests.
The finalists, including fan favorite Brandon Clements (pictured), mixed concoctions that were judged by David Wondrich and the 200 assembled guests.
Photo: Jason Green
Damon Dyer (center) of New York's Louis 649 was named 'Alchemist of Our Age' by Bénédictine's global brand ambassador, Ludovic Miazga, (left) and Esquire's David Wondrich.
Damon Dyer (center) of New York's Louis 649 was named "Alchemist of Our Age" by Bénédictine's global brand ambassador, Ludovic Miazga, (left) and Esquire's David Wondrich.
Photo: Jason Green
Assisted by servers in monkish robes, the five mixologists created cocktails to be sampled with complementary nibbles.
Assisted by servers in monkish robes, the five mixologists created cocktails to be sampled with complementary nibbles.
Photo: Jason Green
Latest in Beverages
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
Cinnamon Apple Mocktail
Beverages
10 Fall Mocktail Ideas for Sober October
Untraditional QTea High Tea at QT Sydney | Sydney, Australia
Beverages
11 Spot-On Tea Experiences for Groups
Related Stories
Hakobe
Beverages
4 Places to Take a Meeting From Dinner to Drinks
Drinks served at the New York launch for Belvedere's IX vodka included the cigarette-inspired 'IX Vice, ' with nicotine-infused syrup and a toasted marshmallow.
Beverages
Best of 2009: Drink Ideas With a Twist
Bourbon Steak
Beverages
5 V.I.P. Dinner Spots
Wintry decor at Urban Daddy's holiday party
Beverages
UrbanDaddy Emphasizes Luxury With Diamonds and Caviar at Holiday Party
More in Beverages
Beverages
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
The nonalcoholic craft beer manufacturer partnered with the venue operator to offer more options for thirsty music fans.
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
10 Fall Mocktail Ideas for Sober October
Whether you’re participating in Sober October or not, these spirit-free sips are perfect for toasting the fall season.
Cinnamon Apple Mocktail
Beverages
11 Spot-On Tea Experiences for Groups
Teatime can add a touch of elegance and fun to your next meeting. These hotels are brewing up something special for groups.
Untraditional QTea High Tea at QT Sydney | Sydney, Australia
Beverages
Guests Will Want to Cozy Up to These Warm Drink Ideas
From hot chocolate to hot toddies, here’s what to serve at your events this winter season.
Hot Chocolate at Chatham Bars Inn
Beverages
Trend Spotted: 3 Spirits Companies Build Brand Awareness By Tickling Taste Buds
See how PATRÓN, CÎROC, and 818 Tequila filled the summertime demand for an ice-cold beverage while telling the brand’s story with immersive events that tapped into taste.
How Three Spirits Companies Tickled Taste Buds
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Beverages
Spirit-Free Sips: 15 Mocktail Ideas for Summer Events
How to keep beverages fun and creative for event attendees who prefer not to (or can't) consume alcohol.
Strawberry Basil Mock Margarita
Beverages
Trend Spotted: Beverage-Based Pop-Ups Are Engaging Consumers and Driving Business
See how beverages have been able to spearhead immersive pop-up experiences around the U.S. and Canada.
How Boozy Pop-Ups Are Driving Business
Beverages
So Long, Seltzer: Here's What Guests Will Be Sipping in 2022
Industry experts share their insights on cocktail trends in the new year.
Curious 255
Beverages
5 Drink Station Ideas for Summer Events
Steal some inspiration from these setups we spotted on Instagram.
Mobile Bar Truck
Beverages
14 Cocktails in a Can Your Guests Will Want to Pop Open
These ready-to-drink libations make spring and summer entertaining easier and safer.
The Modern Mimosa
Beverages
Jingle Juice: 7 Festive Holiday Cocktails to Drink and Be Merry
'Tis the season for holiday cocktails by the fire! These sips from catering and mobile bartending businesses will certainly have you in good spirits (pun intended).
Toasted Bourbon Cinnamon Stick
Page 1 of 29
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.