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Santa Monica Pier Debuts New Ferris Wheel

Alesandra Dubin

May 29, 2008

Pacific Park's new Ferris wheel

Pacific Park's new Ferris wheel

Photo: Stefano Paltera/Pacific Park

After Pacific Park sold its original Ferris wheel in a charity auction on eBay for $132,400, the Santa Monica Pier theme park unveiled its shiny new wheel in a public ceremony last night. The $1.5 million solar-powered replacement wheel, manufactured by Chance Morgan Inc. in Wichita, Kansas, rises 130 feet above the Pacific Ocean and features 20 gondolas plus 160,000 energy-efficient lights.

The public ceremony to reveal the new amusement included free rides and junk-food snacks. It also featured a fireworks display by Pyro Spectaculars by Souza in a style known as close-proximity pyrotechnics, which produces no chemical or burning debris near the ground. All the hoopla was captured on a live Web cam on the amusement park's site.

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Also at Coachella 2024, STEEZY—an online platform for dance enthusiasts—celebrated its partnership with Nike through the STEEZY 'House of Reflections,' sponsored by Nike Air Max. The activation took the form of a massive shoe box; inside, the immersive experience provided performers and dancers with a colorful, infinity room-like setting for self-expression and content creation.

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WIPA Philadelphia's first-ever gala paid homage to the city's musical history with an elaborate event design created by 30 different florists, planners, rental companies, and other local vendors.

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Brands have long been honoring artist Yayoi Kusama's "Infinity Mirrors" concept, using mirrored walls and repeating shapes to create an eye-catching visual loop that immerses guests in an event theme.

Also at Coachella 2024, STEEZY—an online platform for dance enthusiasts—celebrated its partnership with Nike through the STEEZY 'House of Reflections,' sponsored by Nike Air Max. The activation took the form of a massive shoe box; inside, the immersive experience provided performers and dancers with a colorful, infinity room-like setting for self-expression and content creation.

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The food rescue organization transformed Cipriani 42nd Street into a Motown-inspired dance party.

City Harvest presented The 2024 Gala: Magic of Motown at Cipriani 42nd Street in Manhattan on April 10.

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Guests were welcomed to their seats with a book decorated with a reading light that illuminated the place cards and added an amber glow to the tablescape.

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Despite rainy conditions in Hollywood, the event made its own sunshine via springtime decor, activities, and catering.

Because of rain and blustery conditions, event organizers had to make their own sunshiney atmosphere, compensating for the dismal day by drawing guests out for cheerful activities, decor, and food.

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The LOVE Party’s dessert bar was sweet, but we think event profs will find the attention to detail at this rock ’n’ roll-themed affair even sweeter.

Of course, the centerpiece of the LOVE Party was a dance floor that boasted the event’s paint-splattered and lipstick-kissed branding. Amid dancing the night away, eventgoers could quench their thirst at one of multiple bars, where liquor bottles shared shelf space with the amount of red roses lovers dream about receiving on Valentine’s Day.

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School and office supplies company Bazic Products hosted a glamorous Silver Jubilee—complete with pencils, paper clips, and more products as decor—to mark 25 years in business.

'Because of the nature of Vibiana and the way the venue lays out, projection was the way to go,' said Rembac. 'We felt it would yield a much bigger impact than a ceiling install or anything too complicated on the tables.' Sterling Engagements worked closely with the venue's in-house AV team to produce 'scenes' that would subtly shift throughout the night: For arrivals, it depicted a snowlike journey to the destination; for the program, it was a forest that made guests feel like they were staring out a window at a perfect winter setting; and for the party, the projections morphed into a fun, festive, and celebratory atmosphere. 'We modified the overhead and front perspective within each look, and as the evening progressed, so did our surroundings—which was really fun,' she noted.

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