The models almost completely blended in with the custom-painted backdrops.
Photo: Courtesy of Infinity Marketing Team
On February 9, Infinity Marketing Team produced an activation for HP-Intel at a Project Runway reunion at Skylight West. In designated "3D Model" areas, models painted in patterns created by Project Runway contestants stood against backdrops that matched the patterns exactly. The overall effect was akin to gazing at a Magic Eye poster, with models slowly becoming visible to guests who passed by. Stationed next to the colorfully painted ladies, HP-Intel Ultrabooks contained information on current fashion trends.
