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Top 50 Event Designers 2019: Cara Kleinhaut

The bicoastal Kleinhaut on establishing a creative partnership with a brand.

June 18, 2019

“We had the privilege of launching the Defy shoe with Puma and its spokeswoman, Selena Gomez, and were able to really flex our creative muscles on that one for the experience, graphic design, everything consumers saw on both social media and in the live experience, custom app, posters, migrating up to certain retail environments. We truly appreciate the creative partnership we were given to create something very unique for this campaign launch.”

“We had the privilege of launching the Defy shoe with Puma and its spokeswoman, Selena Gomez, and were able to really flex our creative muscles on that one for the experience, graphic design, everything consumers saw on both social media and in the live experience, custom app, posters, migrating up to certain retail environments. We truly appreciate the creative partnership we were given to create something very unique for this campaign launch.”

Photo: Ashley Randall

Photo: Courtesy of AgencFor more than 15 years, Kleinhaut (@weareagenc) has head up experiential and digital marketing agency AGENC (formerly known as Caravents), creating live experiences and campaigns for clients such as Goop, Puma, L’Oréal, and Dior. In addition to designing and producing events, Kleinhaut and her team of producers, designers, broadcasters, and marketers consult on promotion, ticket sales, invite lists, amplification and influencer selection, audience building, and more.

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Check out the rest of BizBash's 2019 Design Issue

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This Elegant 'Real Housewives' Event Used Over 2,200 Apples as Decor

At Netflix’s Emmys after-party earlier this month, candles were more than just decor—they were a bold statement that set the tone for an unforgettable night. The event was produced and designed by Gold Sky Productions with an 'Underground Opulence' concept, featuring a design that embraced the industrial brick and concrete building while layering in luxurious materials like velvet, marble, silks, and satins. A showstopping element? An arrival moment featuring 1,800 flickering candles, a classical pianist playing pop hits at a grand piano, and a 7-foot gold N inlaid with over 300 candles. See more: Emmy Awards 2024: Jaw-Dropping Event Designs From Netflix, HBO | Max, Disney, and More

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The team aimed to merge the natural beauty of the orchard with the luxurious RHONY aesthetic, incorporating red velvet lounges, gold and mirrored tables, and glamorous bars. 'Lots of people commented how they felt like they were walking into a real orchard and how beautiful the space looked,' Skonieczny said. 'I heard quite a few comments on how it was one of the most incredible transformations they have seen at the Chelsea Factory.'

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