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  1. Catering & Design
  2. Event Design & Decor

Backgrounds & Entrances

April 6, 2012
For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
Photo: Jika González/BizBash
For a sweet sixteen party in Bethlehem, Pennsylvania, the dance floor featured the birthday girl's personal logo, which was inspired by Andy Warhol and comic-book art.
For a sweet sixteen party in Bethlehem, Pennsylvania, the dance floor featured the birthday girl's personal logo, which was inspired by Andy Warhol and comic-book art.
Photo: Courtesy of Rodney Bailey
3. Make it functional.
3. Make it functional.

Floor decor can serve a bigger purpose. During Chicago’s Pitchfork Music Festival in 2015, carpet company Flor handed out some 5,000 squares of carpet so that guests could make their own carpeted seating areas on the grass—creating a functional and eye-catching decor idea. When the weather turned stormy during the festival, attendees used the carpets to cover muddy spots on the grounds.

Photo: Barry Brecheisen for BizBash
4. Go high-tech.
4. Go high-tech.

Energy Floors offers human-powered, interactive dance floors for event rentals worldwide. The eight-inch-deep tiles each house small generators; the tiles compress when stepped on, activating the generators to convert the kinetic energy produced by the dancers into electricity. The power can be used to activate the colorful LED light tubes inside the tiles that respond to the movement of dancers or nearby electrical systems.

Photo: Anneke Hymmen
The American Ballet Theatre's 2009 fall gala in New York got guests moving after the performance with projections on the dance floor. The floor played images of 1950s movies during dinner, and later busy street scenes moved in time with the music for dancing. The look aimed to complement the troupe's contemporary and unconventional programming, with dark colors and silhouettes inspired by artist Kara Walker.
The American Ballet Theatre's 2009 fall gala in New York got guests moving after the performance with projections on the dance floor. The floor played images of 1950s movies during dinner, and later busy street scenes moved in time with the music for dancing. The look aimed to complement the troupe's contemporary and unconventional programming, with dark colors and silhouettes inspired by artist Kara Walker.
Photo: Kevin Tachman
The Phantom of the Opera held its 25th-anniversary show and gala in 2013. To avoid the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
The Phantom of the Opera held its 25th-anniversary show and gala in 2013. To avoid the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
Photo: Carolyn Curtis/BizBash
6. Keep it simple.
6. Keep it simple.

Sometimes all you need is some masking tape. During Austin's 2014 South by Southwest, event production agency MKG brightened up a dark room using neon masking tape and ultraviolet lighting, creating an edgy, Pop Art-inspired look for the party for online magazine xoJane.com.

Photo: Nadia Chaudhury/BizBash
Fashion designer Patricia Field made her first foray into Miami Art Week in 2016 with a December-long pop-up shop and gallery. A simple—but effective—catwalk was created by placing two strips of red tape on the floor.
Fashion designer Patricia Field made her first foray into Miami Art Week in 2016 with a December-long pop-up shop and gallery. A simple—but effective—catwalk was created by placing two strips of red tape on the floor.
Photo: Michele Sandberg for BizBash
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