For Heineken's Inspire Tour in 2010, the food was adapted to the New York market with items like Reuben sandwiches, Chinese dumplings, hot dogs, and falafels served from street carts.
Photo: Sara Jaye Weiss
At the Seersucker Ride and Social in Washington, D.C., guests enjoyed music from a 1920s jazz band. As a nod to the theme, participants dressed in seersucker and Jazz Age fashions.
Photo: Courtesy of Hillwood Estate, Museum and Gardens