Dell World began with a party on December 11. The event started with a two-hour street festival with live music and food trucks followed by a concert inside Austin City Limits by Camp Freddy, a cover band composed of Dave Navarro, Billy Morrison, Matt Sorum, Donovan Leitch, Jr., and Chris Chaney.
Photo: Amy Price
Dell brought in six local food trucks for its opening party.
Photo: Maggie Donovan
Above the Solutions Showcase, colorful, chandelier-like signage indicated the five topical areas of the floor.
Photo: Courtesy of Dell
As a new feature this year, Dell incorporated 3-D projection mapping into videos and transitions during the three keynote sessions.
Photo: Brio Photography
Lounges on the expo floor were used for overflow seating during keynote sessions.
Photo: Courtesy of Dell
Colorful electronic signage separated each of the five neighborhoods on the expo floor.
Photo: Courtesy of Dell
The Social Media Prize Machine rewarded attendees with prizes such as water bottles and candy bars when they "liked" the Dell Facebook page.
Photo: Brio Photography
Pedicabs to carry attendees to and from the convention center included advertising about Dell products and services.
Photo: Courtesy of Dell
