Event Styles & Designs

"This provides a wonderful introduction to meeting design," says Adrian Segar of Vermont's Conferences That Work. "Unlike the many books on the profession that emphasize logistics, Eric and Mike's book delves into core questions about meeting design, such as uncovering desired outcomes, working with meeting owners, and what to do to create truly innovative meetings that deliver results. In addition, the wealth of real-life examples included make this a fascinating and thought-provoking read."

Howard Givner, executive director of the Event Leadership Institute, says that this book is "broadly applicable, and short and easy to read. It provides a great parable for learning how to take curve balls in stride and not dwelling or complaining about what's happened to you. The proactive, 'let's move forward' approach is one that every planner should adopt, as things rarely go as planned in live events, and it's important to be able to roll with the punches. It helps you go into an event with the mindset that unexpected changes will happen, so when they do you're not thrown off guard."

"I enjoyed reading this book by Judy Allen," says Eva Gouldbourne, a wedding and event planner at Chicago's Diamond Events. "This book has many specific examples of how to get the kind of business you want and avoid doing things that will make you stand out negatively."

A self-proclaimed introvert, Adam Sloyer is the managing director of New York's Sequence Events and president-elect of ISES New York's Metro Chapter. Of this Susan Cain book, he says: "I found this to be a fascinating read, regardless of whether you consider yourself to be an introvert or an extrovert—and after reading this, you may have a different opinion. Quiet dispels many of the standard biases against introverts and also showcases some of the competitive advantages.  Yes, events is a 'people business,' but I found this book to reinforce how introverts can be just as successful."

David Beahm of New York's David Beahm Design recommends Setting the Table by Danny Meyer. "I was having problems justifying one of my managers' style of management. He wasn't very nice and I didn't like it," Beahm says. "I found Mr. Meyer's concept of fear-based versus trust-based control very validating as to how I want to run my business. If you trust and empower people to do a good job, they will."

France Langan, sales director of Chicago's Holiday Inn Mart Plaza, recommends checking out this title. "It's an easy read, designed for the busy executive," says Langan. "I think for me, it validated how I try to motivate and work. It also reminded me of how easy business can be if you focus on the individual goals at hand. And, get the right people involved to help. Never do it alone."

Susan Berg Gladstone, director of the Miami Wine and Food Festival, says: "I am not even a social event planner. But this book covers numerous crucial elements of event planning for any type of event."

Tahira Endean, the director of creative and production at Cantrav Services Inc. in Vancouver, says that all of Michael Gelb's books are must-reads, including this one about Leonardo da Vinci, which "includes a great story about catering in that century." Gelb, she says "truly is a Renaissance man, and I am always inspired by these books. I've read each more than once, and I've given them out to friends between 14 and 70 years of age. I consider these mandatory reading if you want to consider how to live and create better."

"This book should be titled Want Your Staff to Make Better Impressions on Your Clients, and Get a Free 15% Productivity Boost?" says Jason Harmer, who works in sales and development at Vancouver's GetWorkers. "Even if your boss is only concerned with the bottom line, this will give you a compelling argument to improve the happiness of your support staff."

Every staffer from Reiventing Events in San Francisco is required to read this book to learn more about teamwork. "It's so important to know each person's strengths when working together" to execute a flawless event, says a company rep.

Rosemary Vaughan, senior national account manager at Event Technology Services in Ottawa, says that the lighthearted tome "is a very engaging book and reads like it preaches: not boring! It totally resonates with anyone who has ever attended a conference or meeting, and it is quite funny in places. It might compare to Diary of a Wimpy Kid and The Little Prince in writing and content style."

Guirlaine Belizaire, donor relations manager at Tanenbaum Center for Interreligious Understanding in New York, says that this book is a crash course in "hospitality at its finest."