In honor of its commitment to space exploration and its legacy as the first watch worn on the moon, Omega turned a May 12 outing at Sugar Land’s Western Airways Airport Hangar in Houston into an outer space voyage. To mimic the zero-gravity effect of dining on the moon, traditional floral centerpieces were eschewed in favor of levitating displays. That included Omega watches that appeared to float in air, oscillating on "moon rocks" under glass domes.
Bell Helicopter, a Fort Worth-based aerospace manufacturer, debuted its future air taxi concept at an interactive booth on the show floor. The booth was produced by GES.
The branded booth incorporated the company’s signature hashtag #SimplifierLaVie—which translates to #MakeLifeEasier—on physical structures as well as a digital wall that curated tweets. CORT Event Furnishings provided furniture rentals, Day 1 Collective oversaw staging and construction, and VER handled the booths audiovisual elements and lighting. The booth’s technology elements were created by Paris-based SuperBien.Â
The main draw of the booth was a gravity room photo booth that promoted the brand’s new product the QuickStand Eco, which lets people sit and stand at their desks. Attendees could take gravity-defying photos at the booth, with photo technology provided by EventsTag.
