At this year’s Electronic Entertainment Expo, popularly known as E3, Disney Interactive showcased Disney Infinity 3.0 Edition, the latest in the hybrid toy-game series. Attendees of the event at the Los Angeles Convention Center, held June 16 to 18, passed into the booth through a custom-built illuminated entryway known as the Disney Infinity Figure Arch, which displayed all of the figures that have ever been released.
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Sparkly teepees were set up on the sand.
Looking for a summery group outing? Mustang Monument Wild Horse Eco-Retreat officially opened in Nevada this month and offers a Luxury California Wagon Trail Sleep Out. Guests sleep in luxury wagons, and dinner is cooked in a fireside cauldron while local Native Americans tell stories about their culture.
Guests could float above the crowd in tethered hot-air balloons branded with the Stella Artois logo.
Champagne label Veuve Clicquot hosted a promotion called "Yelloweek" in Toronto May 5 to 11. A kickoff party for the series of events was held at Thompson Rooftop Lounge on May 1. Bubbly was served on tray tables covered in grass and daisies. Melissa Andre Events handled production.
Hanging replicas of hot-air balloons also played into the whimsical decor.
The Pediatric Oncology Group of Ontario hosted its 14th annual fund-raising gala on April 25 at the Liberty Grand Entertainment Complex. Instead of traditional floral centerpieces, designer Bill Fulghum decked tables at the circus-theme event with giant pieces of cotton candy.
ModCloth hosted the the “ModCloth IRL” fit shop April 9 to 11 in a historic bank building in downtown Los Angeles. Although the space was attractive on its own, organizers were careful to avoid letting that intricacy and grandeur take over brand messaging. They used brightly colored fabric to dress up the space in a modern but relaxed way.
On April 21, the New York-based Mediterranean restaurant Pergola hosted its annual spring party, which had an "Enchanted Forest" theme. Florist Ed Libby decked the space with spring-like elements including cherry blossoms and vines; he also created a living floral installation featuring the letter "P."
