Bud Light at Lollapalooza

Bud Light brought its traveling House of Whatever activation to festival grounds. Produced by Mosaic, the activation had a prominently displayed hashtag—which served as a popular photo backdrop—at its entrance.
Photo: Barry Brecheisen for BizBash
Go Local

The Paddy Wagon is a new Boston-area company that provides inflatable Irish pubs. The 30- by 30-foot blow-up bar has a façade resembling a traditional Irish pub with brick walls and a thatched roof; inside there are windows, tables, doors, and a full bar. The company can also provide Irish food, step dancers, and bartenders.Â
Photo: Courtesy of the Paddy Wagon