
In London, guests could pose with signage that displayed Vans' style through the ages.
Photo: Courtesy of Vans
PopSugar NewFront Presentation

A large photo backdrop, which greeted guests as they entered, was comprised of buttons with buzzwords.
Photo: Rob Kim/Getty Images for Pop Sugar

In keeping with the urban jungle theme, the step-and-repeat, located at the base of 14th Street and Tenth Avenue, featured neon signage atop a mixture of explosion grass, cattail grass, lily grass, bear grass, and millet. "Last year the whole step-and-repeat was clad in leather," noted Workshop principal Bronson van Wyck. "This year was more about the small details."
Photo: Joe Schildhorn /BFA.com
Gin Mare's Med Rooftops

A wall of wooden crates showcased the Gin Mare bottles paired with fruit and greenery. The giant installation also served as an unconventional step-and-repeat.
Photo:Â Charles Roussel/BFA.com
Aperol Spritz Summer Solstice

The party featured a branded orange balloon installation that served as a unique photo backdrop.
Photo: Courtesy of Aperol

The expo organizers aimed to create an environment that was social-media friendly, including a large paper flower wall as the photo booth backdrop.
Photo: Taylor McIntyre/BizBash

A social media backdrop bearing artists' faces allowed guests to post to social with the popular face-swap feature.
Photo: Vero Image