For N.B.A. All-Star Weekend in Los Angeles last weekend, American Express hosted a free consumer event on South Hope Street. The activation, which was produced by Momentum Worldwide, featured 18 crystal chandeliers crafted from basketball hoops. Design studio the Other Half used more than 9,000 crystals for the installation.
A golden vault tied into American Express’s long partnership with the Los Angeles Lakers. A 500-pound door led to a room with 500 safety deposit boxes and 30 gallons of gold paint. Lakers memorabilia was displayed, and iconic players such as Shaquille O’Neal posed for photo ops.
Harley Viera-Newton spun tunes inside a DJ booth built to resemble a lock with keyhole during the Warner Music Group celebration, in association with V Magazine, on January 25 at the Grill. Guests sipped on cocktails courtesy of Hennessy, which were themed around nominated artists, including champagne cocktails named “Bodak Bubbles” and “24K Twinkle.”
