Entrance Unit

This year's partner reception was themed after a movie-studio backlot, designed to celebrate YouTube’s original programming. The front entrance featured a custom-illustrated movie studio arch.

The show entryway featured an attention-grabbing wall of more than 1,500 balloons from Balloonzilla, an Orange County-based company that creates custom balloon art for events. (The company also designed last year’s memorable balloon canopy.) The wall of green, white, and magenta balloons—which tied into the expo’s overall color scheme—was complemented by marquee letters from Lights for Nights. In addition to light-up letters, the Southern California-based company can provide chandeliers, uplighting, lanterns, gobos and monograms, LED crystal garlands, and more for events.

Holographic Entrance uses FogScreen technology that allows event guests to walk through projected video imagery. The effect is fully customizable; guests can be walking through company logos and graphics, pictures of guests of honor, and more. A speaker system can be added to further the effect. The screens are not actually made of fog—it’s high-velocity air channels—which means there’s no danger of setting off fire alarms or of guests getting wet. The activation is generally eight feet wide, but customization is possible.