To launch commercials for its three new types of lenses, eyewear company Essilor of America created three different atmospheres at Times Square Studios. For the launch party—held during International Vision Expo East, the big eyewear industry trade show—Essilor hired The Upper Crust's Dan Fehlig, who used three colors to create separate environments in the bilevel television studio space and turned the venue's freight elevator into a moving piece of the party.
Guests first encountered a red environment for Varilux, a new progressive lens. The studio lights projected red and violet gels, and the tables, linens, and chairs were all a matching vibrant red. Leslie Palme placed red roses at the center of the tables, while taller arrangements around the room used both flowers and berries. Red peppers garnished the serving platters that appeared to float above the buffet tables on pieces of Plexiglas, again in the ubiquitous red. Hors d'oeuvres included pulled glazed duck confit, and the dinner buffet included filet of beef au poivre and pistachio crusted chicken.
For the Transitions lens, the environment was a large freight elevator decorated in blue. Stortz Lighting projected streams of indigo light across the steel walls and black floor, and a bar lining one wall served mineral water and "blue view" cocktails with vodka and blue curaçao.
It was the perfect segue for partygoers and members of the optical industry to adjust their eyes for the final and most vibrant room—the gold-hued second floor studio space for the Crizal lens. Guests mingled among yellow flower arrangements under yellow and gold lighting while a piano and bass jazz duo played in the background. The venue's television cameras also projected images from the party onto large screens around the room. Using a setup similar to the first room—but yellow—the buffet tables offered grilled lemongrass shrimp, Moroccan salmon and grilled red snapper.
—Paul Ohan
Photos by Roger Sherman
Read about a House & Garden event that used color to create different areas...
Guests first encountered a red environment for Varilux, a new progressive lens. The studio lights projected red and violet gels, and the tables, linens, and chairs were all a matching vibrant red. Leslie Palme placed red roses at the center of the tables, while taller arrangements around the room used both flowers and berries. Red peppers garnished the serving platters that appeared to float above the buffet tables on pieces of Plexiglas, again in the ubiquitous red. Hors d'oeuvres included pulled glazed duck confit, and the dinner buffet included filet of beef au poivre and pistachio crusted chicken.
For the Transitions lens, the environment was a large freight elevator decorated in blue. Stortz Lighting projected streams of indigo light across the steel walls and black floor, and a bar lining one wall served mineral water and "blue view" cocktails with vodka and blue curaçao.
It was the perfect segue for partygoers and members of the optical industry to adjust their eyes for the final and most vibrant room—the gold-hued second floor studio space for the Crizal lens. Guests mingled among yellow flower arrangements under yellow and gold lighting while a piano and bass jazz duo played in the background. The venue's television cameras also projected images from the party onto large screens around the room. Using a setup similar to the first room—but yellow—the buffet tables offered grilled lemongrass shrimp, Moroccan salmon and grilled red snapper.
—Paul Ohan
Photos by Roger Sherman
Read about a House & Garden event that used color to create different areas...
Eyewear company Essilor of America's commercial launch event featured red decor and red lighting to create a distinct environment on the first floor of Times Square Studios.
The Upper Crust served a separate menu of hors d'oeuvres on the main floor.
The venue's large freight elevator became part of the party, with a bar lining one wall.
In the second floor room, yellow and golden accents created the third environment for the third line of lenses.
