The American Museum of Natural History rolled out the red carpet and opened its halls for TNT's premiere of Into the West, a six-week TV miniseries produced by Steven Spielberg that spans 65 years of American history centering around the clash of American Indian and white cultures in the west. Samantha Graham, vice president of public relations at TNT, planned the event.
Guests entered through the 77th Street doors and were ushered into the Hall of Northwest Coast Indians, where giant carvings hang from the walls and American Indian tools are displayed in vitrines. Rather than an over-the-top cowboy motif, Matthew David Events' (MDE) decor was subtle: blowup photographs of scenes from the series surrounded the perimeter of the room. Brown pedestals with cream-colored lamps, small vases of curly willow and cobra lilies, and large, unusual arrangements of smokebush and red sunflowers dotted the room. Guests milled about drinking cocktails and white wine and nibbling on prosciutto and mozzarella, and reconnected, schmoozed, and posed with cast members.
The screening was held in the LeFrak Theater, and after a quick photo session with the actors, including Josh Brolin, Skeet Ulrich, Keri Russell, and Rachael Leigh Cook, the first episode began. Afterwards, guests traveled through the Hall of North American Mammals, passing vole, buffalo, and moose displays on the way to the after-party in the Hall of Ocean Life, which MDE set up during the screening. Burgundy and emerald green cloth covered tables and chairs, and more flowers decorated the bars and tables. "We just wanted a subtle, elegant party that was evocative of the feeling of the series, and not to scream 'western' or 'corporate event,'" Graham said.
Catering by Restaurant Associates served roast beef and tortellini for dinner. Desserts were the kicker, with tray after tray of brownies, lemon tarts, and key lime pies. A square bar topped with barnwood was set up in the middle of the room, and tables were scattered about the hall, underneath the hanging whale and surrounded by manatee, shark, and giant squid dioramas.
—Eva Hagberg
Photos: Jamie Watts
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Guests entered through the 77th Street doors and were ushered into the Hall of Northwest Coast Indians, where giant carvings hang from the walls and American Indian tools are displayed in vitrines. Rather than an over-the-top cowboy motif, Matthew David Events' (MDE) decor was subtle: blowup photographs of scenes from the series surrounded the perimeter of the room. Brown pedestals with cream-colored lamps, small vases of curly willow and cobra lilies, and large, unusual arrangements of smokebush and red sunflowers dotted the room. Guests milled about drinking cocktails and white wine and nibbling on prosciutto and mozzarella, and reconnected, schmoozed, and posed with cast members.
The screening was held in the LeFrak Theater, and after a quick photo session with the actors, including Josh Brolin, Skeet Ulrich, Keri Russell, and Rachael Leigh Cook, the first episode began. Afterwards, guests traveled through the Hall of North American Mammals, passing vole, buffalo, and moose displays on the way to the after-party in the Hall of Ocean Life, which MDE set up during the screening. Burgundy and emerald green cloth covered tables and chairs, and more flowers decorated the bars and tables. "We just wanted a subtle, elegant party that was evocative of the feeling of the series, and not to scream 'western' or 'corporate event,'" Graham said.
Catering by Restaurant Associates served roast beef and tortellini for dinner. Desserts were the kicker, with tray after tray of brownies, lemon tarts, and key lime pies. A square bar topped with barnwood was set up in the middle of the room, and tables were scattered about the hall, underneath the hanging whale and surrounded by manatee, shark, and giant squid dioramas.
—Eva Hagberg
Photos: Jamie Watts
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TNT held its party after the screening of Into the West in the American Museum of Natural History's Hall of Ocean Life.
Small vases of curly willow and cobra lilies accented larger, unusual arrangements of smokebush and red sunflowers at the after-party in the Hall of Ocean Life.
Green cube seats and burgundy-cloth covered cocktail tables filled the Hall of Ocean Life for the after-party.
The Hall of Northwest Coast Indians was accented with burgundy cloth-covered cocktail tables, floral arrangements, and blowup photos of scenes from the film.
