The Miss Sixty fashion brand is moving forward with the introduction of its first fragrance products, but its media launch celebrated the past era that inspired its designs. Overcat Communications and Nicholas Pinney Design conjured a 70's vibe in the Sixty Canada showroom with a pink colour scheme to match the product packaging. Hot pink carpets covered the floor of the long, narrow space, matching ceiling-hung satin panels lined the walls, and pink product displays rested atop prominent white rectangular pillars.Lindsey Shaw Catering extended the retro theme with a menu that included mini sausages served pig-in-a-blanket style, cotton candy, and Jell-O shooters. Acrylic boxes filled with silver stars or pink feathers served as food platters. Pink tissue paper and tiny forks added a fun twist to the macaroni and cheese orders. Pink wrapping did the same for the fish and chips.
Other retro decor elements included models in colourful miniskirts form Elmer Olsen, feathery pink bar ornaments, and banners featuring images of the slope-shouldered Miss Sixty fragrance bottle.
For a parting gift, guests received a pink tote bag containing a bottle of Miss Sixty fragrance and a selection of retro goodies such as Pop-Rocks and Hubba Bubba gum.
Aliki Mahshy, director of public relations for Coty Canada, which holds the rights to the Miss Sixty fragrance line, said the event reflected Miss Sixty's retro sensibility. "We created a 70's fashion revival and stayed true to the meaning of the brand," she said.
Other retro decor elements included models in colourful miniskirts form Elmer Olsen, feathery pink bar ornaments, and banners featuring images of the slope-shouldered Miss Sixty fragrance bottle.
For a parting gift, guests received a pink tote bag containing a bottle of Miss Sixty fragrance and a selection of retro goodies such as Pop-Rocks and Hubba Bubba gum.
Aliki Mahshy, director of public relations for Coty Canada, which holds the rights to the Miss Sixty fragrance line, said the event reflected Miss Sixty's retro sensibility. "We created a 70's fashion revival and stayed true to the meaning of the brand," she said.