Nothing short of fabulous would do to celebrate the new season of VH1's The Fabulous Life and Moët & Chandon's ad campaign with the slogan Be Fabulous. The six-city tour started in Chicago and ended in Miami with a branded bash for more than 500 guests. Moët's Erica Kwei, (brand director), Kai Rosenthal (vice president of event and marketing), and Christina Monaco (director of event marketing and public relations) worked with James Curich, the Susan Magrino Agency's senior account director, on this event held at Mansion.
The velvet rope parted into the expansive nightclub, where a spectacular light show with bold colors and shapes in pink and purple just hinted at the fab-ness waiting for guests. Floor-to-ceiling posters from Moët's new campaign were propped up everywhere—from the entryway to the stage area—featuring ad images of hot models in equally hot outfits branded with a simple mantra of: Be Fabulous.
Bottles of bubbly in a range of sizes were arranged like tiers in a wedding cake on the two main bars. Seating areas were club-cozy and paired with an interesting design: mod acrylic cubes that housed antique-looking side tables. These side tables were topped with (empty) bottles of Moët. The bottles were also used to line a ledge under a row of heart-shaped mirrors in another area of the club. More branding came through with models wearing dresses featuring tiers of illuminated champagne flutes, and servers wearing gold Be Fabulous license plate necklaces. Guests also got an exclusive fashion preview of KLS by Kimora Lee Simmons.
Thierry's Catering prepared tasty treats for the late-night crowd including: sliced Peking duck on tapioca chips with Asian guacamole; salmon carpaccio with basil, capers, and olive oil on pita bread; and Maryland crab cakes with fire-roasted red pepper aioli. On the serving trays, Thierry's spread a bed of beans (either black, red, or white) on serving trays and used slabs of zucchini or squash rounds to display the hors d'oeuvres.
—Vanessa Goyanes
The velvet rope parted into the expansive nightclub, where a spectacular light show with bold colors and shapes in pink and purple just hinted at the fab-ness waiting for guests. Floor-to-ceiling posters from Moët's new campaign were propped up everywhere—from the entryway to the stage area—featuring ad images of hot models in equally hot outfits branded with a simple mantra of: Be Fabulous.
Bottles of bubbly in a range of sizes were arranged like tiers in a wedding cake on the two main bars. Seating areas were club-cozy and paired with an interesting design: mod acrylic cubes that housed antique-looking side tables. These side tables were topped with (empty) bottles of Moët. The bottles were also used to line a ledge under a row of heart-shaped mirrors in another area of the club. More branding came through with models wearing dresses featuring tiers of illuminated champagne flutes, and servers wearing gold Be Fabulous license plate necklaces. Guests also got an exclusive fashion preview of KLS by Kimora Lee Simmons.
Thierry's Catering prepared tasty treats for the late-night crowd including: sliced Peking duck on tapioca chips with Asian guacamole; salmon carpaccio with basil, capers, and olive oil on pita bread; and Maryland crab cakes with fire-roasted red pepper aioli. On the serving trays, Thierry's spread a bed of beans (either black, red, or white) on serving trays and used slabs of zucchini or squash rounds to display the hors d'oeuvres.
—Vanessa Goyanes
Guests walked into Mansion and were welcomed by a spectacular light show with bold colors and shapes in pink and purple.
Floor-to-ceiling posters with images from Mo?t's ad campaign were propped up everywhere.
Bottles of bubbly were used as decoration.
Mod acrylic cubes that housed antique-looking side tables added to the fabulous environment created inside.
Thierry's passed salmon carpaccio with basil, capers, and olive oil on pita bread and served it on zucchini, squash, and a bed of beans.
