Best of 2010: Products as Decor

When it came to sourcing decor at events this year, many brands looked to their own products.

December 29, 2010

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Photo: Ryan Sjostrom

At Ecolab's client appreciation party at the National Restaurant Association Show in Chicago this summer, the registration desk was made out of the company's soap dispensers and glass racks from restaurant dishwashers.

At Ecolab's client appreciation party at the National Restaurant Association Show in Chicago this summer, the registration desk was made out of the company's soap dispensers and glass racks from restaurant dishwashers.

Photo: Ryan Sjostrom

At Maxim's Super Bowl party in Miami in February, sponsor Samsung created a chandelier of flat-screen TVs, all showing images of real chandeliers.

At Maxim's Super Bowl party in Miami in February, sponsor Samsung created a chandelier of flat-screen TVs, all showing images of real chandeliers.

Photo: Tony Brown/Imijination Photography for BizBash

During the Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.

During the Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.

Photo: Tony Brown/Imijination Photography for BizBash

BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.

Why Guests Wore Sneakers to This Black-Tie Gala

8 Steal-Worthy Event Ideas BizBash Spotted on Instagram

Projection mapping helped immerse guests into the theme.

‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala

Event Design & Decor

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.

BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.

Event Design & Decor

Why Guests Wore Sneakers to This Black-Tie Gala

At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.

The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.

Event Design & Decor

8 Steal-Worthy Event Ideas BizBash Spotted on Instagram

Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.

Event Design & Decor

‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala

The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.

Projection mapping helped immerse guests into the theme.

Event Design & Decor

This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala

The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.

While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”

Event Design & Decor

See Inside This Year’s Bright Blue Public Art Fund Party

The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.

Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

How U.S. Event Planners Can Navigate Global Attendance Challenges

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

See Inside This High-Tech, Multisensory Experience from Don Julio

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

Why Golf Is Suddenly the Coolest Brand Platform Around

Event Design & Decor

Renowned Event Designer David Stark Breaks Down His Creative Process

What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.

Event Design & Decor

12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip

Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.

The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.

Event Design & Decor

See Inside HBO's Stunning 'The White Lotus' Premiere Event

HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.

'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'

Event Design & Decor

10 Glam Stations That Stole the Spotlight at Events

Instead of a free water bottle or notebook, these activations send guests home with a glow-up.

Event Design & Decor

Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week

Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.

Event Design & Decor

17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature

These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.

Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

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