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  1. Catering & Design
  2. Event Design & Decor

Neon Streamers, Life-Size Lite-Brite Brighten AOL and T-Mobile Concert With Indie Band Fun

Alesandra Dubin
June 11, 2012

When it's a concert for a band called Fun, you might expect the decor to be, well, fun. To that end, AOL and T-Mobile’s summer-kickoff concert at the House of Blues on June 4 got a whimsical, neon look from event producer and designer Jes Gordon Proper Fun. The event celebrated the culmination of Signature Sounds, an original video series and traveling music program meant to highlight the culture of American music destinations.

Guests for the program's closing concert with the indie pop band entered the venue through a neon ribbon entryway to find DJ Jesse Molloy on the turntables. Inside, decor included a life-size and interactive Lite-Brite-style wall; glowing orbs suspended from the ceiling and branded with the sponsors' logos; an interactive T-Mobile walkway accented with the company's signature magenta hue; and a black-lit V.I.P. floor. LED-glow items, fiber-optic table components, and hanging ribbons added more neon accents around the venue, and a private, neon-colored lounge served as a seating area for V.I.P. guests.

Outside, a food truck decorated with the Signature Sounds brand imagery served chicken, beef, and chickpea sliders. Guests could pose for a photo op at a station complete with rock-star-inspired props.

As part of AOL and T-Mobile's Signature Sounds program, indie pop band Fun took the stage at the House of Blues on June 4, performing a set that included their hit 'We Are Young'—which also happens to be the highest-selling song of the year so far.
As part of AOL and T-Mobile's Signature Sounds program, indie pop band Fun took the stage at the House of Blues on June 4, performing a set that included their hit "We Are Young"—which also happens to be the highest-selling song of the year so far.
Photo: ES Photo
The closing concert was free for some 500 fans and open to T-Mobile V.I.P. guests who registered through Eventbrite. General-admission guests received free T-shirts with L.A.-inspired artwork from Hit & Run, Fun-branded pink popcorn as a nod to T-Mobile's magenta brand color, and access to an open bar. Meanwhile, V.I.P. guests took to the balcony area for custom screen-printed shirts, food and drink, and a meet-and-greet with the band after the concert.
The closing concert was free for some 500 fans and open to T-Mobile V.I.P. guests who registered through Eventbrite. General-admission guests received free T-shirts with L.A.-inspired artwork from Hit & Run, Fun-branded pink popcorn as a nod to T-Mobile's magenta brand color, and access to an open bar. Meanwhile, V.I.P. guests took to the balcony area for custom screen-printed shirts, food and drink, and a meet-and-greet with the band after the concert.
Photo: ES Photo
A 10-foot Lite-Brite-style decor piece matched the band’s vibrant branding.
A 10-foot Lite-Brite-style decor piece matched the band’s vibrant branding.
Photo: ES Photo
Guests could play with the pegs and change the piece's design throughout the night.
Guests could play with the pegs and change the piece's design throughout the night.
Photo: ES Photo
A custom neon lounge was available as seating for V.I.P. guests.
A custom neon lounge was available as seating for V.I.P. guests.
Photo: ES Photo
V.I.P.s picked up custom screenprinted T-shirts from Hit & Run emblazoned with neon L.A.-inspired artwork.
V.I.P.s picked up custom screenprinted T-shirts from Hit & Run emblazoned with neon L.A.-inspired artwork.
Photo: ES Photo
Fiber-optic decor pieces topped colorful tables covered with cloths from Wildflower Linen.
Fiber-optic decor pieces topped colorful tables covered with cloths from Wildflower Linen.
Photo: ES Photo
T-Mobile, the series and concert sponsor, set up a magenta-lit display showcasing the latest features of the new T-Mobile HTC One S smartphone including photo and video capabilities
T-Mobile, the series and concert sponsor, set up a magenta-lit display showcasing the latest features of the new T-Mobile HTC One S smartphone including photo and video capabilities
Photo: ES Photo
Outside the House of Blues, Vizzi Truck served three kinds of sliders along with branded Signature Sounds water bottles.
Outside the House of Blues, Vizzi Truck served three kinds of sliders along with branded Signature Sounds water bottles.
Photo: ES Photo
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