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  1. Catering & Design
  2. Event Design & Decor

Trend Spotted: A Masquerade-Ball Theme

Jenny Berg
January 7, 2013

With mysterious costumes, moody color schemes, and bejeweled masks galore, masquerade balls lend plenty of inspiration to theme parties. Lately, we've spotted several events with the classic theme. Here's a look at how happenings—including Groupon's holiday party in Chicago and CyberCoders' ornate event in Los Angeles—incorporated touches of a Gothic, Venetian fete.

Dos Equis' Most Interesting Masquerade
Dos Equis' Most Interesting Masquerade
On November 12, the beer brand took over New York's Masonic Hall with a masquerade-themed promotion. Mirrorball produced the event and brought the theme to life with costumed actors wearing elephant trunks, Marie Antoinette-style wigs, and masks.
Photo: Courtesy of Mirrorball
Groupon's Holiday Party
Groupon's Holiday Party
The Chicago-based company held its massive holiday party at Chicago's Aragon Ballroom on December 14. Event Creative's decor included 8- by 12-foot masquerade masks, which had illuminated, color-changing crystal columns as "handles." Event Creative created patterned gobos meant to look like the draped materials on a Mardi Gras float and collaborated with Sound Investment on the lighting.
Photo: Sheri Whitko
Dos Equis' Most Interesting Masquerade
Dos Equis' Most Interesting Masquerade
Wearing white body paint to match the tufted bar, actors crouched on pedestals surrounded by candles. Purple lighting added to the moody, Gothic effect.
Photo: Courtesy of Mirrorball
The Breeders' Cup
The Breeders' Cup
The Breeders' Cup, the unofficial end to the thoroughbred-racing season, took over Santa Anita Park on November 2 and 3. Kicking off all the festivities and welcoming the event back to the region was a reception at the mayor's residence, the Getty House, on Halloween night. Brown Hot Events' deep purple, masquerade-inspired design for the affair included a welcome table at the entrance with 300 designer masks from which guests could select.
Photo: Claire Barrett
The Breeders' Cup
The Breeders' Cup
Chandeliers encased in Lucite made for eye-catching high-top tables in the bar area.
Photo: Claire Barrett
CyberCoders' Holiday Party
CyberCoders' Holiday Party
CyberCoders hosted its annual holiday party at Newport Beach Dunes Resort on December 15. At the entrance to the masquerade-themed event, a performer on stilts ambled down a purple carpet. The event's logo, a feathered mask, appeared in lights on the wall. Kapture Vision handled production.
Photo: Callie Biggerstaff
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Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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Tackle this tried-and-true theme with decor ideas that walk the tightrope between fun and fashionable.
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
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At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
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Governors Ball
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