Sports events provide a natural draw for corporate entertaining or consumer-driven events. From creative venues and games to unique decor and fun props, here's a look at some clever and creative ideas from viewing parties around major events in soccer, football, tennis, and more.
Fans could pose for photos with life-size cutouts of players, presented by sponsor Wells Fargo.
Major League Soccer's marketing arm, Soccer United Marketing, enlisted MKTG to stage a viewing event in downtown Los Angeles for a World Cup qualifying game between Mexico and the United States. The event, which took place on June 11, took over a 25,000-square-foot loft and broadcast the game on 16-foot screens positioned throughout the space.
Sponsored activities included a live interactive social media wall, games, and entertainment. About 500 guests attended the event.
To commemorate the Subway Series games between the Yankees and the Mets in 2010, Delta constructed a fan zone in Madison Square Park in New York. From the subtle to the overt, all elements of the Delta Dugout included some branding by the airline, as well as references to baseball. Diamond-shaped flags labeled each station, information stands were marked as bases, and Shake Shack even created a Delta Dugout hot dog.
To lure thousands of baseball enthusiasts and families, Delta and MKG created an array of competitions, including some for best team-theme outfit and fastest pitch.
During a 2016 Olympics viewing party—held at Washington's Newseum and hosted by Comcast and the Brazilian Embassy—Wolfgang Puck Catering set up a kabob station with five types of grilled skewers including veggie, shrimp, barbecue chicken, tri-tip sirloin, and pineapple.Â
Upon arrival, guests received small American and Brazilian flags, as well as Olympics-branded hand-clappers to use when the U.S. delegation of athletes entered the opening ceremony.Â
The event's design included a map of the United States made from license plates representing each state. The map decorated a bar in the Americana-theme lounge outside.
During a 2011 viewing party of the Indy 500 that was sponsored by Hot Wheels and held in Toronto, graffiti artist Chad Tyson tagged the Hot Wheels logo underneath a jumbo screen. The screen showed the race and the Fearless at the 500 stunt, where a crew of real-life drivers attempted to break the world-record distance jump of 301 feet.
Honda Indy cars were on display, set against the background of the old factory kilns at the Brick Works.
