Inside Target's Interactive, Family-Friendly Halloween Maze

The retail brand hosted a Halloween event in Los Angeles featuring a digital scavenger hunt, a piano made from pumpkins, and more.

Claire Hoffman

October 31, 2017

Halloween came early to the children of Los Angeles this year, as Target hosted an interactive, pumpkin-filled day on October 21 at Microsoft Square at L.A. Live. Dubbed the “Target Tricked Out Treat Maze,” the event allowed families to explore an interactive corn maze, using digital R.F.I.D. bracelets to complete a scavenger hunt and unlock prizes and surprises.

Produced by David Stark Design and Production in partnership with Target’s in-house creative and experiential teams, the event offered interactive, spooky, and, of course, Instagram-friendly details such as a mad scientist's lab, a photo wall made from thousands of ears of corn, a giant cat made from hay, and a "sandbox" filled with corn kernels. The day also featured the debut of the “pumpkinchord”—a unique instrument with fresh pumpkins that function like organ keys.

Click through to see photos of these and other memorable details from the day.

The entrance to the event featured a giant door adorned with the Target bullseye made from a collection of gourds. Guests rang the doorbell to begin their journey through the maze.

Photo: Courtesy of Target

Walls made from thousands of ears of corn formed an on-theme photo backdrop. Darker corn was used to display the Target logo.

Photo: Courtesy of Target

A jack-o-lantern made from hundreds of smaller pumpkins created another fun photo op.

Photo: Courtesy of Target

The event saw the debut of the David Stark team’s new “pumpkinchord” instrument, which featured fresh pumpkins that made noise when pressed. See the pumpkinchord in action.

Photo: Courtesy of Target

Children could slide through a larger-than-life piece of candy corn. Instead of a sandbox, they landed in a pile of corn kernels.

Photo: Courtesy of Target

Artist Brian Sobaski created a giant cat made out of hay.

Photo: Courtesy of Target

In one area of the maze, a pair of “mad scientists” entertained the crowd.

Photo: Courtesy of Target

Children and families danced to a playlist by DJ Gray V. The area featured a giant boombox (with speakers in the shape of the Target bullseye) and an interactive, LED-lit dance floor by BrightLogic.

Photo: Courtesy of Target