BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Event Design & Decor

Why MoMA Switched Up This Event’s Layout for the First Time Ever

The museum’s annual Party in the Garden dinner took place in the actual garden this year.

Michele Laufik
June 6, 2018

This year, the Museum of Modern Art’s Party in the Garden actually took place, well, in the garden.

On May 31, more than 600 guests gathered in the art institution’s Abby Aldrich Rockefeller Sculpture Garden for the dinner honoring philanthropist Agnes Gund and celebrating her contributions as a longtime trustee of the museum.

The evening event began with cocktails and passed hors d'oeuvres in the aptly named Agnes Gund Garden Lobby followed by dinner in the transformed garden area—a first for the annual fund-raiser.

The layout of the party, which was designed and produced by the museum's in-house special events team led by assistant director of special events and programming Tania Abitbol, was flipped to allow for more seating capacity to accommodate the draw of the popular honoree (known to many as "Aggie") who has been involved with the museum for more than 50 years. Since 2002, Gund has served as president emerita and currently serves as chairman of the board of directors for MoMA P.S.1.

"Though there have always been challenges to tenting the Sculpture Garden [for cocktails and the after-party], this year required an even more elaborate tent build to create custom glass atriums for each tree bed that were uplit with incandescent lights to highlight the natural beauty of the space," explained Maggie Lyko, director of special programming and events at the museum.

"Given that the garden is divided by two very large trees, seating and speeches also posed a challenge; so instead of building a stage with a podium, we decided to create two speaking areas with screens placed around the room. The screens were not only used for speeches, but also for a video that was produced about our honoree."

In addition, the tented dining space featured sections of round and rectangular dining tables that were decorated in four distinct springtime shades—sunshine yellow, robin’s egg blue, rich teal, and cherry blossom pink, with linens, seat cushions, glassware, and floral arrangements to match. Greenery swags hung from the clear plastic tent’s trusses, and faux grass carpeting lined the space.

The guest list included art world giants such as Chuck Close, Jeff Koons, and Marina Abramovic, as well as Michael Bloomberg, Diane Sawyer, and Carolina Herrera.

Following dinner, about 1,300 guests attended the after-party, which featured a performance by St. Vincent and DJ sets from Sofi Tukker and SimiHaze.

Party in the Garden benefits MoMA’s annual fund and the maintenance of the Abby Aldrich Rockefeller Sculpture Garden. This year's event was made possible by support from Carolina Herrera; the museum declined to release the fund-raising total.

Inside the tented dining space, sections of round and rectangular dining tables were decorated in four distinct springtime shades—sunshine yellow, robin’s egg blue, rich teal, and cherry blossom pink.
Inside the tented dining space, sections of round and rectangular dining tables were decorated in four distinct springtime shades—sunshine yellow, robin’s egg blue, rich teal, and cherry blossom pink.
Photo: Taylor McIntyre/BizBash
Patron, collector, and arts education advocate Gund has given hundreds of works of art to the museum and has supported numerous exhibitions and programs over the years. Here, she’s pictured with director of MoMA P.S.1 Klaus Biesenbach.
Patron, collector, and arts education advocate Gund has given hundreds of works of art to the museum and has supported numerous exhibitions and programs over the years. Here, she’s pictured with director of MoMA P.S.1 Klaus Biesenbach.
Photo: Andrew Toth/Getty Images for The Museum of Modern Art
This year's on-theme step and repeat took on a more freestyle garden look as compared to the more manicured designs in years past. The event was made possible by support from Carolina Herrera.
This year's on-theme step and repeat took on a more freestyle garden look as compared to the more manicured designs in years past. The event was made possible by support from Carolina Herrera.
Photo: Taylor McIntyre/BizBash
For the first time, dinner was held in the Abby Aldrich Rockefeller Sculpture Garden.
For the first time, dinner was held in the Abby Aldrich Rockefeller Sculpture Garden.
Photo: Taylor McIntyre/BizBash
The linens, seat cushions, glassware, and floral arrangements matched the color palettes of the tables. Grey accents pop up throughout the decor.
The linens, seat cushions, glassware, and floral arrangements matched the color palettes of the tables. Grey accents pop up throughout the decor.
Photo: Taylor McIntyre/BizBash
In addition to wooden slat chairs, some dining setups included luxe upholstered sofas.
In addition to wooden slat chairs, some dining setups included luxe upholstered sofas.
Photo: Taylor McIntyre/BizBash
The floral arrangements, which contained a mix of greenery and blooms, reflected the colors of the dining table.
The floral arrangements, which contained a mix of greenery and blooms, reflected the colors of the dining table.
Photo: Taylor McIntyre/BizBash
Greenery swags hung from the clear plastic tent’s trusses, and faux grass carpeting lined the space.
Greenery swags hung from the clear plastic tent’s trusses, and faux grass carpeting lined the space.
Photo: Taylor McIntyre/BizBash
During the cocktail reception in the lobby, guests enjoyed passed hors d'oeuvres by Union Square Events such as caviar with creme fraiche.
During the cocktail reception in the lobby, guests enjoyed passed hors d'oeuvres by Union Square Events such as caviar with creme fraiche.
Photo: Taylor McIntyre/BizBash
Small floral buds decorated the serving trays.
Small floral buds decorated the serving trays.
Photo: Taylor McIntyre/BizBash
Following dinner, about 1,300 guests attended the after-party, which featured a performance by St. Vincent and DJ sets from Sofi Tukker and SimiHaze.
Following dinner, about 1,300 guests attended the after-party, which featured a performance by St. Vincent and DJ sets from Sofi Tukker and SimiHaze.
Photo: Taylor McIntyre/BizBash
The after-party, which was held inside the Gund lobby, featured wall projections and minimal decor.
The after-party, which was held inside the Gund lobby, featured wall projections and minimal decor.
Photo: Austin Donohue
Latest in Event Design & Decor
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
Enso Creative
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Projection mapping helped immerse guests into the theme.
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
Related Stories
The arrivals area for the InterContinental Miami Make-A-Wish Bill was inspired by Grace Jones and her relationship with French artist Jean-Paul Goude, according to Blandford. 'We wanted our guests to feel like they had arrived in a fantastical nightclub in the early '80s,' he said.
Event Design & Decor
theme event
Get your game on with Blueprint Studios.
Event Design & Decor
TOUCHDOWN - Blueprint Studios Scores at Pier-Side Draft Party
At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.
Event Design & Decor
Decor
The travel area also paid homage to London with an installation depicting city landmarks, and to San Francisco by spelling out the name of the city with massive orange letters.
Event Design & Decor
DECOR INSPO
More in Event Design & Decor
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.
Enso Creative
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
See How Fast Company Combined a Business Summit with a Black-Tie Gala
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Event Design & Decor
See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
Event Design & Decor
10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
Governors Ball
Event Design & Decor
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
Event Design & Decor
Chill Out: These Ski Resort-Inspired Events and Activations Are Snow Much Fun
‘Tis the season for winter gatherings filled with cozy decor and activities that transport attendees to the mountain slopes.
Casamigos returned as the exclusive tequila partner with its giant ice luge and ski lodge-inspired activation.
Page 1 of 271
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.