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  1. Catering & Design
  2. Event Design & Decor

Time Travel: See How Six Wedding Designers Recreated Six Distinct Decades

The Southern California chapter of Wedding International Professionals Association hosted a design challenge that evoked the 1920s, 1940s, 1950s, 1970s, 1980s, and 1990s.

Claire Hoffman
May 28, 2019

The 1920sModern LA Weddings described its 1920s-inspired design as "supper club glam meets Barneys New York window."Photo: Jenny Quicksall PhotographyLOS ANGELES—As the lines continue to blur between event design for weddings and corporate gatherings, more and more inspiration can be found in the stylish world of wedding vendors. Case in point: the Southern California chapter of the Wedding International Professional Association's (WIPA) annual Design Challenge, which was full of smart, eye-catching design ideas for all types of events.

"The challenge is really about celebrating our industry in terms of the community, the collaboration and the creativity," explained chapter president Cindy Celis, who is also the director of business development for Good Gracious Events, about the May 8 event. "It really is about bringing multiple designers, design teams, and creative partners to create a setting based on a theme or an idea or a purpose."

This year, that theme was "Decades of Glam," with teams creating eye-catching tablescapes and immersive spaces around the 1940s, 1970s, 1990s, and more. The theme was chosen because of the history of host venue City Market Social House in downtown L.A.

"The venue used to be the original produce market in Los Angeles in the early 1900s," said the venue's director of sales Kari Mendez, who also serves as the chapter's director of communications. "About five years ago, a developer came in and really started to revitalize the space. So in terms of choosing a theme that would really go in line with the venue and capture its essence, we came up with Decades of Glam to showcase the designers' interpretation of the different decades within a space that's been around for 10 decades now."

For each decade, the designers were asked to work with title sponsors Premiere Party Rents on rentals and VOX Productions on audiovisual components and lighting. DJ Nachey provided entertainment throughout the evening, and catering came from TGIS Catering and Fundamental L.A.

Beyond that, though, designers were encouraged to work with vendors of their choice. "I really wanted to give them a lot of liberty and a lot of freedom with their vendors, because every decade is so different," explained Mendez.

After choosing their decade, the teams were given free rein to interpret it how they wished. "From Modern LA Weddings choosing the chandeliers and the clothing and the models, to Sterling Engagements choosing to pay homage to a transition in our country for women's rights, to Anything But Gray Events bringing to life the color and graffiti and truly paying homage to Los Angeles—every single design team really brought their vision to life," said Celis. 

While in the past the Design Challenge had been a more formal sit-down dinner within the spaces, organizers opted for food stations this year—in part because of the venue's large, open floor plan. The change allowed guests to explore the environments more thoroughly. "I just really wanted guests to be able to walk through the designs and see them from a 360-degree perspective," explained Mendez.

Also new this year, all attendees were permitted to vote for their favorite design. Anything But Gray's 1990s-inspired space took home the Panelists' Choice award, while attendees overall chose Sterling Engagements' 1940s-inspired space. Scroll down for a look inside those designs, plus other spaces inspired by the 1920s, 1950s, 1970s, and 1980s.

The 1920s
The 1920s
Modern LA Weddings described its 1920s-inspired design as "supper club glam meets Barneys New York window."
Photo: Jenny Quicksall Photography
A collaboration with Three Petals Design, the elegant green and white space used rentals from MTB Event Rentals and Premiere Party Rents and linens from Luxe Linen.
A collaboration with Three Petals Design, the elegant green and white space used rentals from MTB Event Rentals and Premiere Party Rents and linens from Luxe Linen.
Photo: Jenny Quicksall Photography
Mannequins throughout the space wore 1920s-style wedding dresses.
Mannequins throughout the space wore 1920s-style wedding dresses.
Photo: Jenny Quicksall Photography
The 1940s
The 1940s
Sterling Engagements took on the 1940s, designing a lush, flower-filled space. Additional collaborators included Shawna Yamamoto Event Design, Edge Design & Decor, Revelry Event Designers, and Premiere Party Rents.
Photo: Jenny Quicksall Photography
A wall featured black-and-white photos of real women who had served their country during the decade.
A wall featured black-and-white photos of real women who had served their country during the decade.
Photo: Jenny Quicksall Photography
Luxe Linen handled fabrics for the table, and Prim & Prixie handled the stationery. More photos of servicewomen, such as American spy Virginia Hall, sat at each place setting.
Luxe Linen handled fabrics for the table, and Prim & Prixie handled the stationery. More photos of servicewomen, such as American spy Virginia Hall, sat at each place setting.
Photo: Jenny Quicksall Photography
The 1950s
The 1950s
For her 1950s-style space, Kayla Brill, principal planner and designer for Brilliant Wedding Co., was inspired in part by John and Jackie Kennedy's 1953 wedding. "I wanted to make sure I showcased the true glam of the 1950s decade," Brill explained. "As 'America’s Family,' there has never been a more iconic wedding that has influenced decades of other glamorous weddings."
Photo: Jenny Quicksall Photography
As part of the design, the company's bridal stylist created a modern take on Jackie Kennedy's wedding gown; Brill also incorporated aspects of her husband's grandparents' wedding, such as their own vintage wedding cake server. For Your Party created custom matchbooks, while Vanilla Bake Shop provided a cake.
As part of the design, the company's bridal stylist created a modern take on Jackie Kennedy's wedding gown; Brill also incorporated aspects of her husband's grandparents' wedding, such as their own vintage wedding cake server. For Your Party created custom matchbooks, while Vanilla Bake Shop provided a cake.
Photo: Jenny Quicksall Photography
Lovesome Blossom Floral Design completed the look with a live hedge wall and a giant greenery chandelier, as well as floral centerpieces. Linens came from La Tavola Fine Linen, while Heidi Davidson Design handled calligraphy.
Lovesome Blossom Floral Design completed the look with a live hedge wall and a giant greenery chandelier, as well as floral centerpieces. Linens came from La Tavola Fine Linen, while Heidi Davidson Design handled calligraphy.
Photo: Jenny Quicksall Photography
The 1970s
The 1970s
"This groovy 1970s concept is a groom and bride split between major rock and roll vibes and psychedelic femme fatale," explained Lauren Montgomery, creative director for Collective Rentals Design House, which handled design and rentals for the space. Additional rentals came from La Piñata Party Rentals and Premiere Party Rents.
Photo: Tara Deaton Photography
Inessa Nichols Design handled floral design, while Type J Creative handled the stationery.
Inessa Nichols Design handled floral design, while Type J Creative handled the stationery.
Photo: Tara Deaton Photography
The 1970s space also included a feather-filled ceremony set-up.
The 1970s space also included a feather-filled ceremony set-up.
Photo: Tara Deaton Photography
The 1980s
The 1980s
For the 1980s, Winner Circle Events' Melody Ponce was inspired by the cover of Prince's 1984 album Purple Rain. "The 80s was known as the 'decade that made us," she explained. "The people, the changes, and the inventions paved the way for the future. It was 10 years of glamour, ruthless ambition, and explosive technology, and produced the historic changes and global events that make us who we are today."
Bright purple balloons from Balloonzilla, along with flowers from Los Angeles Floral Couture, created a cloud-like shape that was "raining" over the table and ceremony backdrop.
Photo: Jenny Quicksall Photography
Los Angeles Floral Couture also designed the purple and deep red floral centerpieces, while BBJ Linen provided a patterned tablecloth in similar jewel tones. For the place settings, Brown and Co. handled calligraphy and paper goods.
Los Angeles Floral Couture also designed the purple and deep red floral centerpieces, while BBJ Linen provided a patterned tablecloth in similar jewel tones. For the place settings, Brown and Co. handled calligraphy and paper goods.
Photo: Jenny Quicksall Photography
A flower- and balloon-covered Harley-Davidson motorcycle from Los Angeles Harley-Davidson further evoked the Purple Rain album cover.
A flower- and balloon-covered Harley-Davidson motorcycle from Los Angeles Harley-Davidson further evoked the Purple Rain album cover.
Photo: Jenny Quicksall Photography
The 1990s
The 1990s
Holly Gray, owner of Anything But Gray Events, created a colorful Los Angeles-inspired space to represent the 1990s. "As a native myself growing up in this crazy city, I wanted to capture the spirit of my L.A. youth and share it with visitors," explained Gray. "City Market Social House, with its industrial floors, glass rolling doors, and 100-year-old brick, was the ideal framework to time travel back to one of the most controversial decades in Los Angeles."
Graffiti artist Odder created a colorful backdrop, and rentals came from Premiere Party Rents and La Piñata Party Rentals. Signs of Our Lives created signage, and Sugar Studio designed a cake with the Los Angeles skyline.
Photo: Jenny Quicksall Photography
Whit Hazen handled florals and BBJ Linen provided graffiti-inspired linens. Roseville Designs handled the stationery. 'Diversity is a huge part of why L.A. is so compelling and what makes L.A. so special,' said Gray. 'The menu and place cards showcase names and cuisines of Korean, African-American, Hispanic, Vietnamese, and Armenian cultures; all crucial in the makeup of our city and sadly, rarely showcased in mainstream wedding publications.'
Whit Hazen handled florals and BBJ Linen provided graffiti-inspired linens. Roseville Designs handled the stationery.
"Diversity is a huge part of why L.A. is so compelling and what makes L.A. so special," said Gray. "The menu and place cards showcase names and cuisines of Korean, African-American, Hispanic, Vietnamese, and Armenian cultures; all crucial in the makeup of our city and sadly, rarely showcased in mainstream wedding publications."
Photo: Jenny Quicksall Photography
The space also had its own basketball court. 'It wouldn't be truly L.A. without including graffiti artwork, basketball, chain link, concrete, brick, palm fronds, street signs, and a little bling,' said Gray.
The space also had its own basketball court. "It wouldn't be truly L.A. without including graffiti artwork, basketball, chain link, concrete, brick, palm fronds, street signs, and a little bling," said Gray.
Photo: Jenny Quicksall Photography
Panel Discussion
Panel Discussion
The evening also included a panel discussion on "the Magic Behind the Glamour."
Photo: Jenny Quicksall Photography
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