In September 2018, guests gathered at the Brooklyn Museum for the Yellow Ball, hosted by American Express and its Platinum Card Creative Director Pharrell Williams. The evening was named and inspired by Williams, who explained the theme to attendees: “Yellow is the color of creativity and curiosity. It serves as a representation of the bright light we are shining on the need for arts education and its incredible power to paint a brighter future for us all.”Photo: Bennett Raglin/Getty Images for American Express
“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement. “Practical and rock-solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit."
Pantone also released Facebook and Instagram augmented-reality filters, so folks can easily bring Illuminating and Ultimate Gray into their spaces. Plus, Pantone collaborated with ARTECHOUSE in New York to produce the announcement’s social media reveal, and will debut an AR experience inspired by the colors at the venue in 2021.
From gray seating options to a yellow “red” carpet, here are some inspiring ways to incorporate Pantone’s 2021 Colors of the Year into future events.











